Marketing

Nov 11 2022

Getting Started with Doctor Detailing

By Dr. Lisa Faast | November 11, 2022 | Marketing

Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. Doctor Detailing Basics I often refer to doctor visits as dating. You’re dating multiple doctors, and each one has their personality. Some are needy, some like gifts, and some like to be left alone. Therefore, you must adapt the concepts in this article […]

Nov 3 2022

Point of Care Testing: Increasing Your Pharmacy Profit

By Dr. Lisa Faast | November 3, 2022 | Cash Based Revenue, Marketing, Non-PBM Revenue

Adding or growing a point-of-care testing revenue stream is a fantastic way to increase your pharmacy profit. Here in the world of DiversifyRx, we have been knee-deep in point-of-care testing since we launched our new POCT on-demand course and our unique eight-week coaching program with Dr. Kristin Tallent. November is when peak testing season starts. […]

Oct 12 2022

DEA Drug Takeback 2022: Strategy to Capture New Patients

By Dr. Lisa Faast | October 12, 2022 | Marketing

Let’s explore how you can use the DEA Drug Takeback day in October to get new patients to your pharmacy for FREE! When it comes to pharmacy marketing, I am all about marketing in many different ways and using more of a guerilla marketing method as a foundation before you start paying for a bunch […]

Sep 29 2022

Monkeypox and Your Pharmacy

By Dr. Lisa Faast | September 29, 2022 | Cash Based Revenue, Marketing

While cases of monkeypox are currently on the decline, it is still vital to keep up to date on information. We have fielded several questions from pharmacy owners asking how they can support their patients to combat monkeypox. Let’s dive into monkeypox and your pharmacy and what you can do to help your community. Dr. […]

Sep 13 2022

The Marketing Mistake That Chick-Fil-A and Pharmacies Make

By Dr. Lisa Faast | September 13, 2022 | Marketing

Chick-Fil-A (CFA) doesn’t make many mistakes. However, I noticed a big marketing mistake after a recent trip, and I see pharmacies make it all the time too. Butchering A Good Strategy Knowing a strategy and implementing it incorrectly is the same as not knowing at all. Proper implementation is the key to success. Mistakes made […]

Aug 19 2022

Pharmacy Profit Summit Speaker Highlights 2022 Day 1

By Dr. Lisa Faast | August 19, 2022 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization

Thank you to everyone who joined us for the Pharmacy Profit Summit 2022! We are still amazed at the lineup of extraordinary speakers at the summit. Our event did sell out. We know that not everyone who wanted to attend could; even some with tickets got the dreaded positive test and couldn’t make it. In […]

Aug 10 2022

Back To School Preparedness For Independent Pharmacy Owners

By Dr. Lisa Faast | August 10, 2022 | Cash Based Revenue, Marketing

Independent pharmacies can play a significant role in helping local communities prepare for back to school. As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can […]

Jul 27 2022

Low-Cost Ways To Get New Pharmacy Patients

By Dr. Lisa Faast | July 27, 2022 | Marketing

Getting new pharmacy patients doesn’t have to be expensive. Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients. I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want […]

Jul 13 2022

5 Ways Testimonials Can Boost Pharmacy Growth

By Dr. Lisa Faast | July 13, 2022 | Marketing

Patient testimonials are a powerful tool to help you gain new patients and increase your pharmacy profits. Getting More Conversions From Testimonials Is growing your pharmacy a goal? Then getting more testimonials should be on your to-do list. One of the best ways to do this is through social proof, aka testimonials. Our conscious and subconscious […]

Jun 29 2022

Is Your Pharmacy Marketing Aspirins Or Vitamins?

By Dr. Lisa Faast | June 29, 2022 | Marketing

Distinguishing between these types of pharmacy marketing messaging is critical to successfully marketing your pharmacy and improving pharmacy profits. You’ll do whatever it takes to stop a throbbing, torturous headache. If you’re out of aspirin at 3 a.m. on a cold, snowy night, you’ll wrap up and go to a 24-hour store to get some […]

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