Marketing

How To Monetize Your Covid Waiting List

Aug 9 2021

How To Monetize Your Covid Waiting Lists

Are you sitting on your COVID waiting lists, or are you making the most of them? COVID is making a comeback, and I bet many of you have a ton of contact information from your COVID waiting lists just sitting around. Are you educating your list? Inviting them to visit your pharmacy? Let’s go through …

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7 lessons from a serial entrepreneur

Aug 3 2021

7 Lessons From A Serial Entrepreneur

Being an entrepreneur is no cakewalk. Although, it is a bit addicting! Here are 7 Lessons I’ve learned by being a serial entrepreneur. I originally shared these thoughts during Kimber Boothe’s Pharmfluencer summit with pharmacists who are considering becoming entrepreneurs. These lessons are suitable for solopreneurs as well as seasoned pharmacy owners alike.  The Beginning …

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How To Leverage Community Sponsorships

Jul 12 2021

How To Leverage Community Sponsorships

How you can turn community sponsorships into a boost for your pharmacy marketing and growth.  How To Leverage Community Sponsorships is a guest blog by Heather Haro, DiversifyRx chief revenue officer, and community marketing extraordinaire.  It is no secret that independent pharmacy is the backbone of communities, supporting youth sports teams, nonprofit fundraisers, local PTA’s, …

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Pharmacy Marketing Summer

May 7 2021

Pharmacy Marketing Summer

Your pharmacy marketing focus should change with the seasons! We have compiled some popular pharmacy marketing tips that you can deploy to help grow your pharmacy during the summer.  The ever-changing of seasons affects our daily behaviors, and it should impact your business behaviors too. Your patients and community change the type of activities they …

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Thank You card program

Apr 21 2021

Pharmacy Growth Strategy Thank You Card Program

Are you ready for a low-cost, highly effective method for increasing your pharmacy growth? I have a simple solution, a Thank You Card Program. A thank you card program can fuel pharmacy growth with very little time or money investment. This program is so effective because it creates more robust relationships between your pharmacy and …

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Facebook Pharmacy Marketing

Apr 7 2021

Independent Pharmacy Marketing: Facebook Best Practices

Leveraging Facebook is the best way to improve your pharmacy marketing. Navigating through the myriad of Facebook rules and algorithms is confusing. DiversifyRx commits to keeping you updated on the latest best practices for pharmacy marketing so you can effectively grow your pharmacy sales. This article is focusing on one aspect of digital marketing; Facebook.  …

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7 Excellent Tips To Get New Patients

Mar 31 2021

7 Excellent Tips To Get New Patients

Getting new patients doesn’t have to be complicated. Follow these steps, and you will be on your way to growing your pharmacy with new patients. Every pharmacy needs new patients. Even if you have a thriving pharmacy, you lose patients every day. Perhaps they move away, or their insurance changes and requires mail-order. This loss …

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Pharmacy Referral Program

Mar 18 2021

Massively Gain New Patients With A Pharmacy Referral Program

Launching a pharmacy referral program will put word-of-mouth marketing on fire for your pharmacy’s growth. We have all seen those commercials. You know, the ones that are advertising the sale of the year, the best prices ever… BUT only for new customers of the company. Once, I tried to call my cable company to take …

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Business Plans for a Pharmacy

Feb 27 2021

Business Plans for Pharmacy: Create A Business Plan Bankers Will Love

  Creating the right pharmacy business plan will set you up for success for years to come. This is an update to my original America’s Pharmacist Magazine article “Road Map For Success” published in June of 2011. Congratulations!  You have chosen to join a special class of people known as independent pharmacy owners. Your journey …

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The Magic of Compounding Bookmarks

Feb 3 2021

The Magic Of Compounding Bookmarks

  There’s no real pixie dust here, only a simple and highly effective tool for innovative compounding pharmacies.  The Beginning Over 16 years ago, I was in the throes of opening my first pharmacy from scratch. I became interested in compounding after a PCCA training class while in pharmacy school. Before I opened my doors, …

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    About DiversifyRx

    DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.

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