Marketing

Feb 24 2023

What Makes Your Pharmacy Unique?

By Dr. Lisa Faast | February 24, 2023 | Marketing

The other USP your pharmacy needs to rule your market When pharmacists see USP, our brains automatically translate it to United States Pharmacopoeia. Which is a critically important USP for pharmacies. However, there is another USP that is vitally important if you are a pharmacy owner. Unique Selling Proposition, aka USP. This is a marketing […]

Feb 9 2023

COVID Benefits Are Changing

By Dr. Lisa Faast | February 9, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

While COVID will be sticking around, many of the patient financial COVID benefits will be going away soon. The COVID-19 pandemic has brought about numerous changes in the way we live and access healthcare. The emergency COVID measures that are currently active now have an expiration date: May 11, 2023. This means that in just […]

Dec 9 2022

Get More Customers To Your Pharmacy

By Dr. Lisa Faast | December 9, 2022 | Marketing

Are you interested in getting more people into your pharmacy? While we often preach that volume does NOT equal profits, there is no denying that having more people enter your pharmacy sets you up for success. There are many strategies and tactics that you can use to increase your daily foot traffic into your pharmacy. […]

Nov 23 2022

What are ACOs and Why Pharmacy Owners Should Care

By Dr. Lisa Faast | November 23, 2022 | Marketing

ACOs are one of the many organizations that pharmacy owners can partner with to bring better patient care and increase revenues. In this blog, our good friend Kris Rhea from Biolyte will help us dive into ACOs and their impact on the independent pharmacy owner. About Kris Kris has been working in the independent pharmacy […]

Nov 11 2022

Getting Started with Doctor Detailing

By Dr. Lisa Faast | November 11, 2022 | Marketing

Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. Doctor Detailing Basics I often refer to doctor visits as dating. You’re dating multiple doctors, and each one has their personality. Some are needy, some like gifts, and some like to be left alone. Therefore, you must adapt the concepts in this article […]

Nov 3 2022

Point of Care Testing: Increasing Your Pharmacy Profit

By Dr. Lisa Faast | November 3, 2022 | Cash Based Revenue, Marketing, Non-PBM Revenue

Adding or growing a point-of-care testing revenue stream is a fantastic way to increase your pharmacy profit. Here in the world of DiversifyRx, we have been knee-deep in point-of-care testing since we launched our new POCT on-demand course and our unique eight-week coaching program with Dr. Kristin Tallent. November is when peak testing season starts. […]

Oct 12 2022

DEA Drug Takeback 2022: Strategy to Capture New Patients

By Dr. Lisa Faast | October 12, 2022 | Marketing

Let’s explore how you can use the DEA Drug Takeback day in October to get new patients to your pharmacy for FREE! When it comes to pharmacy marketing, I am all about marketing in many different ways and using more of a guerilla marketing method as a foundation before you start paying for a bunch […]

Sep 29 2022

Monkeypox and Your Pharmacy

By Dr. Lisa Faast | September 29, 2022 | Cash Based Revenue, Marketing

While cases of monkeypox are currently on the decline, it is still vital to keep up to date on information. We have fielded several questions from pharmacy owners asking how they can support their patients to combat monkeypox. Let’s dive into monkeypox and your pharmacy and what you can do to help your community. Dr. […]

Sep 13 2022

The Marketing Mistake That Chick-Fil-A and Pharmacies Make

By Dr. Lisa Faast | September 13, 2022 | Marketing

Chick-Fil-A (CFA) doesn’t make many mistakes. However, I noticed a big marketing mistake after a recent trip, and I see pharmacies make it all the time too. Butchering A Good Strategy Knowing a strategy and implementing it incorrectly is the same as not knowing at all. Proper implementation is the key to success. Mistakes made […]

Aug 19 2022

Pharmacy Profit Summit Speaker Highlights 2022 Day 1

By Dr. Lisa Faast | August 19, 2022 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization

Thank you to everyone who joined us for the Pharmacy Profit Summit 2022! We are still amazed at the lineup of extraordinary speakers at the summit. Our event did sell out. We know that not everyone who wanted to attend could; even some with tickets got the dreaded positive test and couldn’t make it. In […]

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