Marketing

Jul 12 2021

How To Leverage Community Sponsorships

By Dr. Lisa Faast | July 12, 2021 | Marketing

How you can turn community sponsorships into a boost for your pharmacy marketing and growth. How To Leverage Community Sponsorships is a guest blog by Heather Haro, DiversifyRx chief revenue officer, and community marketing extraordinaire. It is no secret that independent pharmacy is the backbone of communities, supporting youth sports teams, nonprofit fundraisers, local PTA’s, […]

May 7 2021

Pharmacy Marketing Summer

By Dr. Lisa Faast | May 7, 2021 | Marketing

Your pharmacy marketing focus should change with the seasons! We have compiled some popular pharmacy marketing tips that you can deploy to help grow your pharmacy during the summer. The ever-changing of seasons affects our daily behaviors, and it should impact your business behaviors too. Your patients and community change the type of activities they […]

Apr 21 2021

Pharmacy Growth Strategy Thank You Card Program

By Dr. Lisa Faast | April 21, 2021 | Marketing

Are you ready for a low-cost, highly effective method for increasing your pharmacy growth? I have a simple solution, a Thank You Card Program. A thank you card program can fuel pharmacy growth with very little time or money investment. This program is so effective because it creates more robust relationships between your pharmacy and […]

Apr 7 2021

Independent Pharmacy Marketing: Facebook Best Practices

By Dr. Lisa Faast | April 7, 2021 | Marketing

Leveraging Facebook is the best way to improve your pharmacy marketing. Navigating through the myriad of Facebook rules and algorithms is confusing. DiversifyRx commits to keeping you updated on the latest best practices for pharmacy marketing so you can effectively grow your pharmacy sales. This article is focusing on one aspect of digital marketing; Facebook. […]

Mar 31 2021

7 Excellent Tips To Get New Patients

By Dr. Lisa Faast | March 31, 2021 | Marketing

Getting new patients doesn’t have to be complicated. Follow these steps, and you will be on your way to growing your pharmacy with new patients. Every pharmacy needs new patients. Even if you have a thriving pharmacy, you lose patients every day. Perhaps they move away, or their insurance changes and requires mail-order. This loss […]

Mar 18 2021

Massively Gain New Patients With A Pharmacy Referral Program

By Dr. Lisa Faast | March 18, 2021 | Marketing

Launching a pharmacy referral program will put word-of-mouth marketing on fire for your pharmacy’s growth. We have all seen those commercials. You know, the ones that are advertising the sale of the year, the best prices ever… BUT only for new customers of the company. Once, I tried to call my cable company to take […]

Feb 27 2021

Business Plans for Pharmacy: Create A Business Plan Bankers Will Love

By Dr. Lisa Faast | February 27, 2021 | KPI Optimization, Marketing

Creating the right pharmacy business plan will set you up for success for years to come. This is an update to my original America’s Pharmacist Magazine article “Road Map For Success” published in June of 2011. Congratulations! You have chosen to join a special class of people known as independent pharmacy owners. Your journey from […]

Feb 3 2021

The Magic Of Compounding Bookmarks

By Dr. Lisa Faast | February 3, 2021 | Cash Based Revenue, Marketing, PBM Optimization

There’s no real pixie dust here, only a simple and highly effective tool for innovative compounding pharmacies. The Beginning Over 16 years ago, I was in the throes of opening my first pharmacy from scratch. I became interested in compounding after a PCCA training class while in pharmacy school. Before I opened my doors, I […]

Jan 29 2021

6 Business Lessons To Learn From Heroin Dealers

By Dr. Lisa Faast | January 29, 2021 | KPI Optimization, Marketing, Team Development

There are business lessons to be learned everywhere, and yes, even from heroin drug dealers. Unfortunately, heroin dealers know how to do business. Pharmacy owners can learn valuable lessons from these illegal business ventures and can easily implement similar techniques to improve their legal pharmacy businesses. I recently finished reading the book Dreamland by Sam […]

Beat Amazon Pharmacy by becoming the local expert

Dec 9 2020

How To Compete Against Amazon Pharmacy and Win Part 3

By Dr. Lisa Faast | December 9, 2020 | Marketing

Whether Amazon Pharmacy concerns you or not, you should focus on becoming the local pharmacy expert to help your pharmacy thrive. Here are Part 1 and Part 2 in case you missed them. Watch a replay of independent pharmacy leaders discuss how to overcome Amazon Pharmacy. How can you transform from a pharmacy to “the […]

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