The DIR Fee Apocalypse Is Almost Over...

Do you have what it takes to move your pharmacy forward?

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The cash strangulation from the DIR Fee Apocalypse has been the toughest time for pharmacy owners.


Many didn't make it. It is suggested that at least 1 independent pharmacy has closed every day since January 1, 2023.


If you are reading this page, then I am assuming that wasn't you. You figured out how to make it through. It was probably by the skin of your teeth and a lot of sleepless nights, but YOU MADE IT!


What's next?


You gotta dust yourself off and move your pharmacy forward. You need to increase profits, train employees, launch marketing, improve cash flow, and get some sleep!


How does that all happen while also taking care of patients, keeping your employees happy, and having your sanity?


You need to become a true CEO for your pharmacy. 


A Pharmacy CEO is a different type of pharmacy owner.


The world of independent pharmacy is now far too cutthroat and chaotic for you to run your pharmacy by the seat of your pants.


Instead of chaos, you can have a well-running pharmacy where your employees are happy and fulfilled, metrics are being managed, profit is created, new revenue streams are launched, and your patients love you! 


When you have the right skills, this can be your pharmacy. 


A Pharmacy CEO should have mastery of:

  • Cash Flow
  • Financials
  • Marketing
  • Compliance
  • Revenue Creation
  • Team Optimization
  • Workflow Optimization
  • And so so much more...

It is no longer good enough to be an amazing pharmacist or have a superstar team.

A successful independent pharmacy needs more.

It needs a skilled leader who is dedicated to looking ahead and pulling the pharmacy toward success.

For most pharmacy owners, this person is YOU.

For some pharmacy entrepreneurs, your Pharmacy CEO is a hired employee.

Either way, your Pharmacy CEO needs a roadmap to follow, a support system for those tough days, and experts to lean into.

Those exact resources are what we provide to owners and the pharmacy staff inside Pharmacy Badass University.

Dr. Lisa Faast

DiversifyRx is on a mission to save independent pharmacy and we accomplish that by helping create pharmacy badasses.


I am on a mission to save independent pharmacies.

The independent pharmacy industry is more cutthroat than ever before. Owners cannot continue to operate their pharmacies by the seat of their pants.

Relying on hopes and prayers to make it another year.

Pharmacy owners must level up their skills and become badass Pharmacy CEOs in order to have a thriving, profitable pharmacy.

It ain't easy... but what worth having ever is?

If you are a pharmacy owner, let's be friends.

I can help you turn your pharmacy around from losing money to making money.

I can help your successful pharmacy be even better.

How the heck can I say this?

I have been a pharmacy owner since 2005. I currently own 2 pharmacies, and I have worked with thousands of pharmacy owners over the past 15+ years to improve their pharmacies. I ain't some guru who hasn't actually done what I teach.

If you want your pharmacy to be better, create cash for you, & help your patients, you're in the right place.

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Become A Pharmacy Badass

Pharmacy Badass University

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A Flexible Membership For Pharmacy Owners


Stop gambling on your pharmacy's future and instead get access to the proven blueprint used by hundreds of pharmacy owners to ensure your pharmacy's life continues for decades to come. 


You'll gain access to our exclusive members-only website. Once inside you will be able to access:

  • Digital Courses
  • Downloadable Library
  • Weekly Live Office Hours With Dr. Lisa Faast
  • Mastermind Calls With Industry Experts
  • All Recordings From All Profit Summits
  • Discounts From Hand-Picked Partners

Has Its

UAs a Pharmacy Badass University member, you will also receive these perks:

  • Discounted Live & Virtual Events
  • First Access To All Events
  • Marketing Templates
  • Monthly Custom Social Media Report (Unlimited)
  • Email Templates
  • Monthly Content Idea Calendar
  • Everything Inside Lisa's Brain


You Met Your People. Come hang out with ambitious pharmacy owners who love to win.

  • Members-Only Message Boards
  • Connect With Pharmacy Owners Near or Far
  • Unlimited Graphic Design
  • Profit Roadmap Framwork
  • 1-Page Marketing Plan Training
  • Vetted Industry Connections
  • Perfect For You & Your Team

Getting Help To Improve Your Pharmacy's Cash Flow & Increase Patient Care Shouldn't Be Expensive Or Complicated

Follow The Proven Path To Improve The Health Of Your Pharmacy

Pharmacy Owners Love Us

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And We Are Obsessed With Them

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Phillip Roper

Town and Country Pharmacy

Day 1 of our bag stuffer campaign netted over $200!

Bharat Sinojia

Bharat Sinojia

Braselton Pharmacy

I have learned so much from day one, and I always get a fast response when I ask a question.

Ken Patel

Ken Patel

Rightway Pharmacy

Thank you for all the guidance you have given me. I truly appreciate it. 

Dennis Czerw

Dennis Czerw

Parkway Pharmacy

These guys are the best and go above and beyond to help other pharmacy owners!

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Truman Warren

Tru Med Pharmacy

I have been completely rejuvenated since finding you. Thank you for all you do!

Isha Gupta

Isha Gupta

HatchRx Compounding Pharmacy

First of all, thank you for organizing a wonderful pharmacy profit summit. All the information and the speakers were incredible.

Scott Borntreger

Scott Borntreger

Harry's Pharmacy

Being one of the elder members of the group (30 years in business), I love all the new and great ideas for pharmacy.  Especially with our new pharmacy, we really want to become one of the leaders of our profession.

Jordan M

Jordan Maswoswe

Maswoswe's Alternative Pharmacy Services

I am truly impressed by Lisa. Keep that groove going. You make a difference!

Fred Battah

Fred Battah

Owner Real Value Products

You are making pharmacy fun again. Keep up the good work. 

Vandana Singh

Vandana Singh

JV Pharmacy

As always, you are full of ideas and great advice. 

pepper Mintz

Pepper Mintz

Northern Pharmacy and Medical Equipment

I love your FB Posts and the information via email. I look forward to reading it when I see the notification.

Bob Borgatti

Bob Borgatti

Vienna Drug Center

You have such wonderful information and so many great ideas. Thank you!

Scotty Sykes

Scotty Sykes

Sykes & Company, PA

Just wanted to say that these newsletters are well done and you’re doing a great job out there.  Keep it up!

We Are A Trusted Industry Expert

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    Does it seem that you don't get the same success as other owners? They aren't lucky; they are probably better implementors. You can be too. Gaining traction on a new initiative takes time, training, and effort. Your employees need to be bought-in. Your marketing needs to be aligned. Let's maximize what you're already doing to improve your profits.

  • Improve Efficiency

  • Small improvements mean big profits

  • Put ideas into action

  • Diversify your marketing initiatives

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    Do you have a revenue problem? For most pharmacy owners, the answer is yes, and it's not what you think. It is not a quantity problem; it is a quality problem. Most pharmacies are too dependent on PBMs for their revenue. You need to develop new revenue streams. Focus on growing your cash and non-PBM revenue streams to be more profitable.

  • New revenue streams

  • Cash-based options

  • Turn-key clinical opportunities

  • Diverse revenues mean a stronger pharmacy

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    There are so many things out of your control as a pharmacy owner. Rather than be frustrated, turn your attention to what you can control. DIR fees? Yep, they suck AND you can manage them. PBMs reducing your margins? Then it is time to optimize your PBM revenue. It's always easier to improve profits through cost controls than revenue expansion.

  • Narrow your focus to what matters

  • Learn how to calculate benchmarks

  • Improve your metrics

  • Stay ahead of the curve

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