Marketing

supplement trend jacking increase pharmacy profit

Boost Pharmacy Profit Fast: How to Use Supplement “Trend-Jacking”

By Dr. Lisa Faast | July 16, 2025 | Marketing
Increase your pharmacy profit by focusing on what’s already popular with trend-jacking. Every week, a new supplement explodes on TikTok, Instagram, or YouTube. One day it’s berberine, the next it’s magnesium glycinate, then suddenly everyone’s talking about ashwagandha. Big-box stores take weeks restock, but you have a unique advantage—they can’t do what you can: respond […]

Transform Your Pharmacy into a Wellness Center

By Dr. Lisa Faast | June 23, 2025 | Marketing
Become a wellness center rather than “just a pharmacy”. Independent pharmacies have a significant opportunity to evolve beyond simply fulfilling prescriptions. By transforming into a wellness center, you can foster stronger relationships, generate new revenue streams, and differentiate yourself from big-box chains. Here’s how to turn your pharmacy into a destination for personalized care, prevention, […]
Best of Marketing

Pharmacy Marketing: Top Blogs of 2024

By Dr. Lisa Faast | February 13, 2025 | Marketing
Pharmacy marketing is to your business what food is to your body. You can go without for a while, but eventually, you need a heavy dose. Marketing is the bridge between your pharmacy’s services and the patients who need them most. In today’s competitive landscape, having an excellent product or service isn’t enough—you need a […]
how to build a pharmacy marketing plan

How to Build a Pharmacy Marketing Calendar

By Dr. Lisa Faast | December 11, 2024 | Marketing
Pharmacy marketing doesn’t just happen by accident. You need to create a plan for the new year. What’s the secret sauce to growing your pharmacy in 2025? A killer marketing calendar that keeps you organized, focused, and ready to rock every month. Think of your marketing calendar as your roadmap to growth—a way to plan […]
5-Minutes-Pharmacy-Marketing-Advice

5 Minutes of Actionable Pharmacy Marketing Advice

By Dr. Lisa Faast | November 27, 2024 | Marketing
Get actionable pharmacy marketing strategies to grow your pharmacy in 5 minutes or less. Growing your pharmacy doesn’t require a lot of money, but it does require a plan. Pharmacy marketing can feel overwhelming, especially with so many new platforms and strategies emerging every day. But guess what? You don’t need a huge budget or […]
independent pharmacy growth strategies

Independent Pharmacy Growth Strategies: Holiday Edition

By Dr. Lisa Faast | November 14, 2024 | Marketing
The holidays are a great time to focus on your pharmacy growth and make an impact in your community. As the holiday season approaches, there’s no better time to talk about pharmacy growth strategies and make your pharmacy the go-to destination in your community. The holiday months are packed with opportunities to drive awareness, strengthen […]

How Organic Marketing Can Grow Your Pharmacy

By Dr. Lisa Faast | October 18, 2024 | Marketing
Organic marketing is a low-cost and easy way to grow any independent pharmacy. When I say “organic marketing,” I’m not talking about leafy greens or granola. Organic marketing is all about using free or low-cost strategies to attract people to your business without relying on paid ads. It’s a marketing method that thrives on authenticity, […]

75 Hard for Pharmacy Owners: A Path to Transform Your Pharmacy in 75 Days

By Dr. Lisa Faast | October 13, 2024 | Marketing,  Non-PBM Revenue,  Team Development
Join the 75 Hard for Pharmacy Owners program to transform yourself and your pharmacy in Q4. You might think the only way to make massive changes in your pharmacy is to complete massive projects and changes. However, as an independent pharmacy owner, I’ve found that it’s not the massive changes but the small, consistent actions […]

10 Social Media Tips for Independent Pharmacies

By Dr. Lisa Faast | August 8, 2024 | Marketing
Follow these 10 social media tips and watch your independent pharmacy grow! I love marketing. However, social media can be somewhat frightening for many pharmacy owners. It shouldn’t be. My 10 social media tips will help you make it easy. Most companies must spend huge amounts of their revenue on marketing to attract new customers. […]
how to start a vaccine program in your pharmacy

How To Start A Vaccine Program In Your Pharmacy

By Dr. Lisa Faast | May 9, 2024 | Marketing,  Non-PBM Revenue,  PBM Optimization
Are you finally thinking of starting a vaccine program in your independent pharmacy? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your pharmacy’s visibility, revenue, and profit. Let’s dive into how to start your pharmacy’s vaccine program. Most pharmacies can get a vaccine […]

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    About DiversifyRx

    DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.

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