Marketing
Attract new paying customers to your independent pharmacy by highlighting summer promotions to grow pharmacy profit. Summer is not only a season filled with sunshine, vacations, and a sense of adventure. It is also an excellent time for pharmacies to increase their profits by offering promotions that appeal to customers. So let’s dive in and […]
How to Wow Patients: 10 Surefire Ways to Make a Lasting Impression
By Dr. Lisa Faast | | Marketing
Wow your patients with these 10 ideas and ensure your independent pharmacy stays top of mind. Wowing your patients seems like a no-brainer, something your front-end staff is already doing. But as I have learned recently about communication, do not assume anything, and creating an exceptional patient experience is critical to building lasting relationships and […]
Four Hot OTC Products for Pain Patients
By Dr. Lisa Faast | | Cash Based Revenue, Marketing, Non-PBM Revenue
Helping patients with pain can be both clinically rewarding and great for your bottom line too! Stop The Pain Pain, pain go away is often the song that many of your patients are singing when they come through the doors of your pharmacy, and for good reason, no one likes pain! One of my crusades […]
The Importance of Knowing Your Audience
By Dr. Lisa Faast | | Marketing
Knowing your audience is rule #1 for a successful business! It is especially important for brick-and-mortar businesses like pharmacies. Knowing your audience’s likes and dislikes, and preferences show that 1. you care about them as people, and 2. you are the right business for them. Now this blog does have some how-tos, but take this […]
How To Maximize Pharmacy Profit Opportunities with Hair Loss Patients
By Dr. Lisa Faast | | Cash Based Revenue, Marketing, Non-PBM Revenue
Hair loss will affect men and women and can happen at any age. Hair loss spending is over 23 Billion dollars annually (at least in 2021). Yes, that is Billion with a ‘B’. Your pharmacy could be missing its share of this enormous market because you aren’t targeting patients willing to pay cash for products […]
Tips for Marketing Weight Loss to Prescribers
By Dr. Lisa Faast | | Cash Based Revenue, Marketing, Non-PBM Revenue
Unless you have been hiding under a rock, you probably noticed that weight loss drugs are a hot topic and your independent pharmacy can utilize this strategy.
Pharmacy Marketing: Urgent Strip Packaging Opportunity
By Dr. Lisa Faast | | Marketing
If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told […]
5 Proven Strategies for Growing Your Compounding Pharmacy
By Dr. Lisa Faast | | Cash Based Revenue, Marketing, Non-PBM Revenue, Team Development
The interest in compounding has definitely increased recently. Use these 5 proven strategies to grow your compounding prescriptions and profits. I love compounding. It was my first passion in pharmacy. For me, every potential compounding patient is a problem that needs solving. Big pharma medicine can help most people but can’t help everyone or every […]
Pharmacy Growth Strategy: Adding Delivery Service
By Dr. Lisa Faast | | Cash Based Revenue, Marketing
Adding a delivery service can improve your pharmacy growth through new patients and increase your revenue per patient. As a pharmacy business owner, you’re no stranger to the daily grind of trying to find ways to boost your bottom line and keep your patients happy. But what if we told you there was a way […]
5 Things to Consider Before You Open a Pharmacy
By Dr. Lisa Faast | | KPI Optimization, Marketing
What You Need to Know Before You Open a Pharmacy The pharmacy industry is a complex one. If you are looking to open a pharmacy, you need to be a master of both medicine and commerce. This is a guest post blog from our friends at PioneerRx. There isn’t a clear roadmap to go from […]
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About DiversifyRx
DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.