Marketing

Jan 24 2022

Pharmacy Marketing Trends In 2022

By Dr. Lisa Faast | January 24, 2022 | Marketing

Mirror, mirror on the wall, in 2022, which pharmacy marketing strategies will be the fairest of them all? I don’t know about you, but I have big plans for 2022. If you want to end this year loving your progress, pharmacy marketing will be critical to your success. I was recently asked what I thought …

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Jan 20 2022

6 Pillars of Pharmacy Profit – Top 2021

By Dr. Lisa Faast | January 20, 2022 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization, Team Development

Having a thriving, successful pharmacy means you need to take an active approach to your pharmacy profit. Being average will not keep you in business – that’s what I always say. You need to be awesome! To succeed in the pharmacy world, you are continuously implementing new ways of doing things, and with the ever-changing …

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Jan 10 2022

How To Have An Unlimited Pharmacy Marketing Budget

By Dr. Lisa Faast | January 10, 2022 | Marketing

Your pharmacy marketing should pay for itself! If you’re bleeding money in your marketing department, it’s time to revisit and realign your strategy. Don’t let your pharmacy marketing be a drain on your cash flow. You can stop worrying about marketing budgets being expensive. Instead, turn leads into customers and make money continuously. It starts …

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Jan 6 2022

Pharmacy Marketing Lessons From Icons

By Dr. Lisa Faast | January 6, 2022 | Marketing

There’s a lot to learn from the lives of John Madden and Betty White. Here are some marketing lessons you can glean from their lives to apply to your pharmacy marketing. We lost some great people recently. The two most impactful for me were John Madden and Betty White. As I read many articles about …

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Nov 25 2021

New Year’s Weight Loss Pharmacy Growth Strategies

By Dr. Lisa Faast | November 25, 2021 | Cash Based Revenue, Marketing, Non-PBM Revenue

Don’t leave money on the table by ignoring your patients’ resolutions for New Year’s weight loss. We are 35 days away from January 1st. I will wait while you pick your jaw up and catch your breath. Yep, it is coming fast. The wintertime has seemingly gone by quickly with testing, vaccines, Medicare plan optimization, …

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Oct 21 2021

Why Patient Retention Is Critical To Pharmacy Growth

By Dr. Lisa Faast | October 21, 2021 | Marketing

Pharmacy growth comes in only two ways: get new patients or get more from current patients. Pretty simple right? Yes and no. Understanding the two strategies is pretty simple, but implementing the tasks to create the results brings chaos and fun. What is traditionally referred to as pharmacy marketing is to get new patients. There …

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Oct 10 2021

Maximize Your Pharmacy Video Marketing

By Dr. Lisa Faast | October 10, 2021 | Marketing

Video marketing is the number one most powerful tool for growing your pharmacy sales. Video marketing is a powerful marketing tool that can be financially beneficial to your pharmacy. Videos on social media have high engagement rates, and it’s easy to repurpose videos and distribute them on multiple social media channels. In a recent post, …

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Sep 2 2021

Video Marketing Tips

By Dr. Lisa Faast | September 2, 2021 | Marketing

Video marketing should be a cornerstone of your pharmacy’s marketing growth plan. Is your pharmacy’s growth feeling a little bit stagnant lately? Are you using the same marketing strategies that you’ve always used? You have probably come to realize that marketing is one of the most significant areas that can help make your pharmacy profitable. …

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Aug 26 2021

Pharmacy Immunizations Best Practices

By Dr. Lisa Faast | August 26, 2021 | Marketing, Non-PBM Revenue, PBM Optimization

All hands on deck!! The pharmacy immunization tsunami of flu and COVID 3rd shots is almost upon us. Is your pharmacy ready? Are you finally thinking of adding vaccination services to your repertoire? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your …

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Aug 9 2021

How To Monetize Your Covid Waiting Lists

By Dr. Lisa Faast | August 9, 2021 | Marketing

Are you sitting on your COVID waiting lists, or are you making the most of them? COVID is making a comeback, and I bet many of you have a ton of contact information from your COVID waiting lists just sitting around. Are you educating your list? Inviting them to visit your pharmacy? Let’s go through …

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Remote Patient Monitoring: Help Your Patients, Help Your Pharmacy

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DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.