Marketing

Nov 23 2022

What are ACOs and Why Pharmacy Owners Should Care

ACOs are one of the many organizations that pharmacy owners can partner with to bring better patient care and increase revenues. In this blog, our good friend Kris Rhea from Biolyte will help us dive into ACOs and their impact on the independent pharmacy owner.  About Kris Kris has been working in the independent pharmacy …

What are ACOs and Why Pharmacy Owners Should Care Read More »

Nov 11 2022

Getting Started with Doctor Detailing

Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. Doctor Detailing Basics I often refer to doctor visits as dating. You’re dating multiple doctors, and each one has their personality. Some are needy, some like gifts, and some like to be left alone. Therefore, you must adapt the concepts in this article …

Getting Started with Doctor Detailing Read More »

Nov 3 2022

Point of Care Testing: Increasing Your Pharmacy Profit

Adding or growing a point-of-care testing revenue stream is a fantastic way to increase your pharmacy profit.  Here in the world of DiversifyRx, we have been knee-deep in point-of-care testing since we launched our new POCT on-demand course and our unique eight-week coaching program with Dr. Kristin Tallent. November is when peak testing season starts. …

Point of Care Testing: Increasing Your Pharmacy Profit Read More »

Oct 12 2022

DEA Drug Takeback 2022: Strategy to Capture New Patients

Let’s explore how you can use the DEA Drug Takeback day in October to get new patients to your pharmacy for FREE! When it comes to pharmacy marketing, I am all about marketing in many different ways and using more of a guerilla marketing method as a foundation before you start paying for a bunch …

DEA Drug Takeback 2022: Strategy to Capture New Patients Read More »

monkeypox pharmacy

Sep 29 2022

Monkeypox and Your Pharmacy

While cases of monkeypox are currently on the decline, it is still vital to keep up to date on information.  We have fielded several questions from pharmacy owners asking how they can support their patients to combat monkeypox. Let’s dive into monkeypox and your pharmacy and what you can do to help your community.  Dr. …

Monkeypox and Your Pharmacy Read More »

Marketing Mistake Pharmacy Profit

Sep 13 2022

The Marketing Mistake That Chick-Fil-A and Pharmacies Make

Chick-Fil-A (CFA) doesn’t make many mistakes. However, I noticed a big marketing mistake after a recent trip, and I see pharmacies make it all the time too.  Butchering A Good Strategy Knowing a strategy and implementing it incorrectly is the same as not knowing at all. Proper implementation is the key to success. Mistakes made …

The Marketing Mistake That Chick-Fil-A and Pharmacies Make Read More »

pharmacy profit summit

Aug 19 2022

Pharmacy Profit Summit Speaker Highlights 2022 Day 1

Thank you to everyone who joined us for the Pharmacy Profit Summit 2022! We are still amazed at the lineup of extraordinary speakers at the summit.  Our event did sell out. We know that not everyone who wanted to attend could; even some with tickets got the dreaded positive test and couldn’t make it. In …

Pharmacy Profit Summit Speaker Highlights 2022 Day 1 Read More »

back to school pharmacy owner

Aug 10 2022

Back To School Preparedness For Independent Pharmacy Owners

Independent pharmacies can play a significant role in helping local communities prepare for back to school.  As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can …

Back To School Preparedness For Independent Pharmacy Owners Read More »

Low-cost Ways to Get New Pharmacy Patients

Jul 27 2022

Low-Cost Ways To Get New Pharmacy Patients

Getting new pharmacy patients doesn’t have to be expensive.  Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients.  I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want …

Low-Cost Ways To Get New Pharmacy Patients Read More »

patient testimonial pharmacy profit

Jul 13 2022

5 Ways Testimonials Can Boost Pharmacy Growth

Patient testimonials are a powerful tool to help you gain new patients and increase your pharmacy profits.  Getting More Conversions From Testimonials Is growing your pharmacy a goal? Then getting more testimonials should be on your to-do list. One of the best ways to do this is through social proof, aka testimonials. Our conscious and subconscious …

5 Ways Testimonials Can Boost Pharmacy Growth Read More »

Recent Posts

Remote Patient Monitoring: Help Your Patients, Help Your Pharmacy

  • DiversifyRx

    About DiversifyRx

    DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.

Follow us on Social Media

Scroll to Top