Marketing

Aug 19 2022

Pharmacy Profit Summit Speaker Highlights 2022 Day 1

By Dr. Lisa Faast | August 19, 2022 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization

Thank you to everyone who joined us for the Pharmacy Profit Summit 2022! We are still amazed at the lineup of extraordinary speakers at the summit. Our event did sell out. We know that not everyone who wanted to attend could; even some with tickets got the dreaded positive test and couldn’t make it. In …

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Aug 10 2022

Back To School Preparedness For Independent Pharmacy Owners

By Dr. Lisa Faast | August 10, 2022 | Cash Based Revenue, Marketing

Independent pharmacies can play a significant role in helping local communities prepare for back to school. As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can …

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Jul 27 2022

Low-Cost Ways To Get New Pharmacy Patients

By Dr. Lisa Faast | July 27, 2022 | Marketing

Getting new pharmacy patients doesn’t have to be expensive. Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients. I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want …

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Jul 13 2022

5 Ways Testimonials Can Boost Pharmacy Growth

By Dr. Lisa Faast | July 13, 2022 | Marketing

Patient testimonials are a powerful tool to help you gain new patients and increase your pharmacy profits. Getting More Conversions From Testimonials Is growing your pharmacy a goal? Then getting more testimonials should be on your to-do list. One of the best ways to do this is through social proof, aka testimonials. Our conscious and subconscious …

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Jun 29 2022

Is Your Pharmacy Marketing Aspirins Or Vitamins?

By Dr. Lisa Faast | June 29, 2022 | Marketing

Distinguishing between these types of pharmacy marketing messaging is critical to successfully marketing your pharmacy and improving pharmacy profits. You’ll do whatever it takes to stop a throbbing, torturous headache. If you’re out of aspirin at 3 a.m. on a cold, snowy night, you’ll wrap up and go to a 24-hour store to get some …

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Jun 10 2022

Pharmacy Marketing: The Fourth Pillar of Pharmacy Profitability

By Dr. Lisa Faast | June 10, 2022 | Marketing

Efficient and effective pharmacy marketing is critical to your profitability. Your pharmacy marketing should not be an afterthought or a make it up as you go along initiative. It is critical and should be planned, tracked, and optimized as much as possible. No matter which pharmacy profit tactic you implement in your pharmacy, you will …

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Pharmacy Profit Keep Patients Patient Retention

Apr 1 2022

7 Ways To Keep Patients Coming Back

By Dr. Lisa Faast | April 1, 2022 | KPI Optimization, Marketing

Improve your patient retention and keep patients coming back with these tips. Pharmacies have a unique opportunity to form relationships with their customers and patients that can last for years. However, many pharmacies lose these valuable customers by not employing the right retention strategies. In this blog post, we will discuss some of the best …

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Mar 10 2022

Bag Stuffers For Pharmacy Owners: What You Need To Know

By Dr. Lisa Faast | March 10, 2022 | Marketing

I highly recommend pharmacy owners leverage bag stuffers to increase profits and serve their patients better. Bag stuffers are promotional materials placed inside a patient’s bag when they make a purchase. They are a great way to advertise other products and services to people that already know, like, and trust you to generate more sales. …

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gain new patients with promotional products

Feb 23 2022

Gain New Patients With Pharmacy Promotional Products

By Dr. Lisa Faast | February 23, 2022 | Marketing

Calling all pharmacy owners who want to gain new patients! Promotional products can be a highly effective tool to help you grow your pharmacy profits and add new patients to your pharmacy. It’s no secret that marketing and promotional strategies can go hand in hand. Using promotional products to promote your pharmacy is key to …

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Jan 24 2022

Pharmacy Marketing Trends In 2022

By Dr. Lisa Faast | January 24, 2022 | Marketing

Mirror, mirror on the wall, in 2022, which pharmacy marketing strategies will be the fairest of them all? I don’t know about you, but I have big plans for 2022. If you want to end this year loving your progress, pharmacy marketing will be critical to your success. I was recently asked what I thought …

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Remote Patient Monitoring: Help Your Patients, Help Your Pharmacy

About DiversifyRx
DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.