Marketing

Jun 2 2023

Four Hot OTC Products for Pain Patients

By Dr. Lisa Faast | June 2, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Helping patients with pain can be both clinically rewarding and great for your bottom line too! Stop The Pain Pain, pain go away is often the song that many of your patients are singing when they come through the doors of your pharmacy, and for good reason, no one likes pain! One of my crusades …

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May 12 2023

How To Maximize Pharmacy Profit Opportunities with Hair Loss Patients

By Dr. Lisa Faast | May 12, 2023 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue

Hair loss will affect men and women and can happen at any age. Hair loss spending is over 23 Billion dollars annually (at least in 2021). Yes, that is Billion with a ‘B’. Your pharmacy could be missing its share of this enormous market because you aren’t targeting patients willing to pay cash for products …

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Tips for Marketing Weight Loss Services to Prescribers

Apr 27 2023

Tips for Marketing Weight Loss to Prescribers

By Dr. Lisa Faast | April 27, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Unless you have been hiding under a rock, you probably noticed that weight loss drugs are a hot topic and your independent pharmacy can utilize this strategy.

Apr 6 2023

Pharmacy Marketing: Urgent Strip Packaging Opportunity

By Dr. Lisa Faast | April 6, 2023 | Marketing

If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told …

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Mar 24 2023

5 Proven Strategies for Growing Your Compounding Pharmacy

By Dr. Lisa Faast | March 24, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue, Team Development

The interest in compounding has definitely increased recently. Use these 5 proven strategies to grow your compounding prescriptions and profits. I love compounding. It was my first passion in pharmacy. For me, every potential compounding patient is a problem that needs solving. Big pharma medicine can help most people but can’t help everyone or every …

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Mar 8 2023

Pharmacy Growth Strategy: Adding Delivery Service

By Dr. Lisa Faast | March 8, 2023 | Cash Based Revenue, Marketing

Adding a delivery service can improve your pharmacy growth through new patients and increase your revenue per patient. As a pharmacy business owner, you’re no stranger to the daily grind of trying to find ways to boost your bottom line and keep your patients happy. But what if we told you there was a way …

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Mar 3 2023

5 Things to Consider Before You Open a Pharmacy

By Dr. Lisa Faast | March 3, 2023 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization, Team Development

What You Need to Know Before You Open a Pharmacy The pharmacy industry is a complex one. Likewise, opening a pharmacy can be complicated. In order to succeed, you need to be a master of both medicine and commerce. This is a guest post blog from our friends at PioneerRx. There isn’t a clear roadmap …

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Feb 24 2023

What Makes Your Pharmacy Unique?

By Dr. Lisa Faast | February 24, 2023 | Marketing

The other USP your pharmacy needs to rule your market When pharmacists see USP, our brains automatically translate it to United States Pharmacopoeia. Which is a critically important USP for pharmacies. However, there is another USP that is vitally important if you are a pharmacy owner. Unique Selling Proposition, aka USP. This is a marketing …

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Feb 9 2023

COVID Benefits Are Changing

By Dr. Lisa Faast | February 9, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

While COVID will be sticking around, many of the patient financial COVID benefits will be going away soon. The COVID-19 pandemic has brought about numerous changes in the way we live and access healthcare. The emergency COVID measures that are currently active now have an expiration date: May 11, 2023. This means that in just …

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Dec 9 2022

Get More Customers To Your Pharmacy

By Dr. Lisa Faast | December 9, 2022 | Marketing

Are you interested in getting more people into your pharmacy? While we often preach that volume does NOT equal profits, there is no denying that having more people enter your pharmacy sets you up for success. There are many strategies and tactics that you can use to increase your daily foot traffic into your pharmacy. …

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Remote Patient Monitoring: Help Your Patients, Help Your Pharmacy

About DiversifyRx
DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.