Marketing

Aug 18 2023

Navigating Innovation and Insights: Unveiling the Gems of the NACDS Total Store Expo for Independent Pharmacy

By Dr. Lisa Faast | August 18, 2023 | Cash Based Revenue, Marketing

Guest Blog by DiversifyRx CRO, Heather Haro In a constantly evolving independent pharmacy landscape, staying up-to-date with the latest products, services, and strategies is vital for pharmacy owners. The NACDS Total Store Expo, an annual event hosted by the National Association of Chain Drug Stores (NACDS), provides a platform for attendees to immerse themselves in …

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Jun 29 2023

Create a Kick-ass Social Media Strategy for Your Independent Pharmacy

By Dr. Lisa Faast | June 29, 2023 | Marketing

A kick-ass social media strategy is a low-cost way to grow your independent pharmacy. Creating a social media content strategy for your independent pharmacy increases your online authority and attracts new patients. Consider it your opportunity to connect with your community, build brand awareness, engage with customers, and drive more foot traffic to your pharmacy. …

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Jun 23 2023

Leverage Marketing Technology To Level Up Your Pharmacy Growth

By Dr. Lisa Faast | June 23, 2023 | Marketing

Email marketing is one of the most cost-effective ways to increase pharmacy growth, but which CRM should you use? QUESTION: Got this question from a badass in our Facebook group and I love it, a good CRM this is crucial for pharmacy growth. I used to email every patient manually because I had so few. …

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Jun 16 2023

Most Amazing Summer Promotions to Grow Pharmacy Profit

By Dr. Lisa Faast | June 16, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Attract new paying customers to your independent pharmacy by highlighting summer promotions to grow pharmacy profit. Summer is not only a season filled with sunshine, vacations, and a sense of adventure. It is also an excellent time for pharmacies to increase their profits by offering promotions that appeal to customers. So let’s dive in and …

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Jun 9 2023

How to Wow Patients: 10 Surefire Ways to Make a Lasting Impression

By Dr. Lisa Faast | June 9, 2023 | Marketing

Wow your patients with these 10 ideas and ensure your independent pharmacy stays top of mind. Wowing your patients seems like a no-brainer, something your front-end staff is already doing. But as I have learned recently about communication, do not assume anything, and creating an exceptional patient experience is critical to building lasting relationships and …

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4 hot otc products to help with patient pain and boost pharmacy profits

Jun 2 2023

Four Hot OTC Products for Pain Patients

By Dr. Lisa Faast | June 2, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Helping patients with pain can be both clinically rewarding and great for your bottom line too! Stop The Pain Pain, pain go away is often the song that many of your patients are singing when they come through the doors of your pharmacy, and for good reason, no one likes pain! One of my crusades …

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May 19 2023

The Importance of Knowing Your Audience

By Dr. Lisa Faast | May 19, 2023 | Marketing

Knowing your audience is rule #1 for a successful business! It is especially important for brick-and-mortar businesses like pharmacies. Knowing your audience’s likes and dislikes, and preferences show that 1. you care about them as people, and 2. you are the right business for them. Now this blog does have some how-tos, but take this …

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May 12 2023

How To Maximize Pharmacy Profit Opportunities with Hair Loss Patients

By Dr. Lisa Faast | May 12, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Hair loss will affect men and women and can happen at any age. Hair loss spending is over 23 Billion dollars annually (at least in 2021). Yes, that is Billion with a ‘B’. Your pharmacy could be missing its share of this enormous market because you aren’t targeting patients willing to pay cash for products …

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Tips for Marketing Weight Loss Services to Prescribers

Apr 27 2023

Tips for Marketing Weight Loss to Prescribers

By Dr. Lisa Faast | April 27, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue

Unless you have been hiding under a rock, you probably noticed that weight loss drugs are a hot topic and your independent pharmacy can utilize this strategy.

Apr 6 2023

Pharmacy Marketing: Urgent Strip Packaging Opportunity

By Dr. Lisa Faast | April 6, 2023 | Marketing

If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told …

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