Marketing

Jan 10 2022

How To Have An Unlimited Pharmacy Marketing Budget

By Dr. Lisa Faast | January 10, 2022 | Marketing

Your pharmacy marketing should pay for itself! If you’re bleeding money in your marketing department, it’s time to revisit and realign your strategy. Don’t let your pharmacy marketing be a drain on your cash flow. You can stop worrying about marketing budgets being expensive. Instead, turn leads into customers and make money continuously. It starts […]

Jan 6 2022

Pharmacy Marketing Lessons From Icons

By Dr. Lisa Faast | January 6, 2022 | Marketing

There’s a lot to learn from the lives of John Madden and Betty White. Here are some marketing lessons you can glean from their lives to apply to your pharmacy marketing. We lost some great people recently. The two most impactful for me were John Madden and Betty White. As I read many articles about […]

Nov 25 2021

New Year’s Weight Loss Pharmacy Growth Strategies

By Dr. Lisa Faast | November 25, 2021 | Cash Based Revenue, Marketing, Non-PBM Revenue

Don’t leave money on the table by ignoring your patients’ resolutions for New Year’s weight loss. We are 35 days away from January 1st. I will wait while you pick your jaw up and catch your breath. Yep, it is coming fast. The wintertime has seemingly gone by quickly with testing, vaccines, Medicare plan optimization, […]

Oct 21 2021

Why Patient Retention Is Critical To Pharmacy Growth

By Dr. Lisa Faast | October 21, 2021 | Marketing

Pharmacy growth comes in only two ways: get new patients or get more from current patients. Pretty simple right? Yes and no. Understanding the two strategies is pretty simple, but implementing the tasks to create the results brings chaos and fun. What is traditionally referred to as pharmacy marketing is to get new patients. There […]

Oct 10 2021

Maximize Your Pharmacy Video Marketing

By Dr. Lisa Faast | October 10, 2021 | Marketing

Video marketing is the number one most powerful tool for growing your pharmacy sales. Video marketing is a powerful marketing tool that can be financially beneficial to your pharmacy. Videos on social media have high engagement rates, and it’s easy to repurpose videos and distribute them on multiple social media channels. In a recent post, […]

Sep 2 2021

Video Marketing Tips

By Dr. Lisa Faast | September 2, 2021 | Marketing

Video marketing should be a cornerstone of your pharmacy’s marketing growth plan. Is your pharmacy’s growth feeling a little bit stagnant lately? Are you using the same marketing strategies that you’ve always used? You have probably come to realize that marketing is one of the most significant areas that can help make your pharmacy profitable. […]

Aug 26 2021

Pharmacy Immunizations Best Practices

By Dr. Lisa Faast | August 26, 2021 | Marketing, Non-PBM Revenue, PBM Optimization

All hands on deck!! The pharmacy immunization tsunami of flu and COVID 3rd shots is almost upon us. Is your pharmacy ready? Are you finally thinking of adding vaccination services to your repertoire? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your […]

Aug 9 2021

How To Monetize Your Covid Waiting Lists

By Dr. Lisa Faast | August 9, 2021 | Marketing

Are you sitting on your COVID waiting lists, or are you making the most of them? COVID is making a comeback, and I bet many of you have a ton of contact information from your COVID waiting lists just sitting around. Are you educating your list? Inviting them to visit your pharmacy? Let’s go through […]

Aug 3 2021

7 Lessons From A Serial Entrepreneur

By Dr. Lisa Faast | August 3, 2021 | Marketing, Team Development

Being an entrepreneur is no cakewalk. Although, it is a bit addicting! Here are 7 Lessons I’ve learned by being a serial entrepreneur. I originally shared these thoughts during Kimber Boothe’s Pharmfluencer summit with pharmacists who are considering becoming entrepreneurs. These lessons are suitable for solopreneurs as well as seasoned pharmacy owners alike. The Beginning […]

Jul 12 2021

How To Leverage Community Sponsorships

By Dr. Lisa Faast | July 12, 2021 | Marketing

How you can turn community sponsorships into a boost for your pharmacy marketing and growth. How To Leverage Community Sponsorships is a guest blog by Heather Haro, DiversifyRx chief revenue officer, and community marketing extraordinaire. It is no secret that independent pharmacy is the backbone of communities, supporting youth sports teams, nonprofit fundraisers, local PTA’s, […]

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