Meet Our Badass Team

Pharmacy Nerds Professionals Dedicated To Your Success

You deserve to be continuously profitable without the constant chaos and sleepless nights.

Our goal is to always go above and beyond for every pharmacy owner.

We promise to serve you to the best of our ability and to always live in integrity.

Dr. Lisa Faast, Founder & CEO

Known as "The Pharmacy Badass," Dr. Faast combines her no-nonsense approach with actionable advice that has transformed thousands of pharmacies nationwide. Her passion is helping independent pharmacy owners LOVE pharmacy ownership again. She is also the founder of Pharmacy Profit Summit and Pharmacy Badass University, a sought-after speaker, and a dedicated mom of four, inspiring pharmacy owners to thrive both personally and professionally.

in**@*********rx.com

Heather Haro, Head of Partners & Exhibitors

Heather Haro has years of experience in helping entrepreneurs and pharmacy owners grow their businesses. She has an extensive media background in addition to home health. She combines her strategic mindset and marketing prowess to help DiversifyRx members and partners maximize profitable opportunities. For the Pharmacy Profit Summit, Heather helps exhibitors maximize their sponsorship results.

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Juv Bajo, Operations Manager & Exec Assistant

Juv has a diverse background in sales, marketing, and analytics. These skills make Juv an incredible asset for DiversifyRx. Juv helps manage all aspects of Pharmacy Badass University and is the main point of contact to help our members. In addition, he also serves as our CEO's executive assistant. Juv currently lives in the Philippines with his family.

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Mike Vesely, Pharmacy Business Coaching

Mike Vesely joined the DiversifyRx team as a pharmacy business coach. He comes with more than 12 years of experience helping pharmacy owners reach their goals, improve their teams, and increase profitability. Since 1990, Mike has worked in various aspects of the pharmaceutical industry, including research, manufacturing, lab management, sales/ reimbursement, and provider consultation. With this specialized background and on-site pharmacy interactions, Mike has developed a coaching method with many success stories.

mi**@*********rx.com

Ben Wendt, Marketing Director AKA "Lisa's Marketing Dude"

Ben joined DiversifyRx in 2025 with one mission: help more pharmacy owners transform their business and their life — preferably with killer copy, high-performing campaigns, and the occasional nerdy metaphor. With 5+ years as a senior copywriter and event strategist, he brings strategic insight to everything from emails and ads to live events and landing pages. When he’s not obsessing over marketing, Ben’s busy nerding out over fantasy novels, intense board games, and being a proud dad to his four amazing kids.

be*@*********rx.com

Russell Colbert, Head of Pharmacy Growth Hub

Russell leads the Pharmacy Growth Hub team at DiversifyRx, supporting pharmacy owners with their digital marketing efforts. With a background in operations and project management, he helps keep strategies organized and ideas moving from plan to reality. Russell enjoys helping pharmacy owners simplify marketing, stay focused, and build systems that support long-term growth.

ru*****@*********rx.com