Marketing
Independent pharmacies can play a significant role in helping local communities prepare for back to school. As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can […]
Low-Cost Ways To Get New Pharmacy Patients
By Dr. Lisa Faast | | Marketing
Getting new pharmacy patients doesn’t have to be expensive. Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients. I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want […]
5 Ways Testimonials Can Boost Pharmacy Growth
By Dr. Lisa Faast | | Marketing
Patient testimonials are a powerful tool to help you gain new patients and increase your pharmacy profits. Getting More Conversions From Testimonials Is growing your pharmacy a goal? Then getting more testimonials should be on your to-do list. One of the best ways to do this is through social proof, aka testimonials. Our conscious and subconscious […]
Is Your Pharmacy Marketing Aspirins Or Vitamins?
By Dr. Lisa Faast | | Marketing
Distinguishing between these types of pharmacy marketing messaging is critical to successfully marketing your pharmacy and improving pharmacy profits. You’ll do whatever it takes to stop a throbbing, torturous headache. If you’re out of aspirin at 3 a.m. on a cold, snowy night, you’ll wrap up and go to a 24-hour store to get some […]
Pharmacy Marketing: The Fourth Pillar of Pharmacy Profitability
By Dr. Lisa Faast | | Marketing
Efficient and effective pharmacy marketing is critical to your profitability. Your pharmacy marketing should not be an afterthought or a make it up as you go along initiative. It is critical and should be planned, tracked, and optimized as much as possible. No matter which pharmacy profit tactic you implement in your pharmacy, you will […]
7 Ways To Keep Patients Coming Back
By Dr. Lisa Faast | | KPI Optimization, Marketing
Improve your patient retention and keep patients coming back with these tips. Pharmacies have a unique opportunity to form relationships with their customers and patients that can last for years. However, many pharmacies lose these valuable customers by not employing the right retention strategies. In this blog post, we will discuss some of the best […]
Bag Stuffers For Pharmacy Owners: What You Need To Know
By Dr. Lisa Faast | | Marketing
I highly recommend pharmacy owners leverage bag stuffers to increase profits and serve their patients better. Bag stuffers are promotional materials placed inside a patient’s bag when they make a purchase. They are a great way to advertise other products and services to people that already know, like, and trust you to generate more sales. […]
Gain New Patients With Pharmacy Promotional Products
By Dr. Lisa Faast | | Marketing
Calling all pharmacy owners who want to gain new patients! Promotional products can be a highly effective tool to help you grow your pharmacy profits and add new patients to your pharmacy. It’s no secret that marketing and promotional strategies can go hand in hand. Using promotional products to promote your pharmacy is key to […]
Pharmacy Marketing Trends In 2022
By Dr. Lisa Faast | | Marketing
...testing to show patients what they need and know you are individualizing their care. Some of my favorites are the Pharmanex antioxidant scanner and the Berkeley Life Professional nitric oxide...
6 Pillars of Pharmacy Profit – Top 2021
By Dr. Lisa Faast | | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization, Team Development
Having a thriving, successful pharmacy means you need to take an active approach to your pharmacy profit. Being average will not keep you in business – that’s what I always say. You need to be awesome! To succeed in the pharmacy world, you are continuously implementing new ways of doing things, and with the ever-changing […]
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About DiversifyRx
DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.