Marketing

6 Business Lessons To Learn From Heroin Dealers

Jan 29 2021

6 Business Lessons To Learn From Heroin Dealers

There are business lessons to be learned everywhere, and yes, even from heroin drug dealers. Unfortunately, heroin dealers know how to do business. Pharmacy owners can learn valuable lessons from these illegal business ventures and can easily implement similar techniques to improve their legal pharmacy businesses. I recently finished reading the book Dreamland by Sam …

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Beat Amazon Pharmacy by becoming the local expert

Dec 9 2020

How To Compete Against Amazon Pharmacy and Win Part 3

Whether Amazon Pharmacy concerns you or not, you should focus on becoming the local pharmacy expert to help your pharmacy thrive. Here are Part 1 and Part 2 in case you missed them. Watch a replay of independent pharmacy leaders discuss how to overcome Amazon Pharmacy. How can you transform from a pharmacy to “the …

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The Perfect Fall Marketing Plan DiversifyRx

Nov 6 2020

The Perfect Fall Marketing Plan

  Do great things for your community while also increasing foot traffic and awareness for your pharmacy with the perfect fall marketing plan. I am a colossal guerrilla marketing nerd, thanks to Tom Feltenstein, who I greatly miss. Tom started my journey with low-cost, community-based, yet highly-effective marketing many years ago when we had the …

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One Marketing Mistake

Nov 5 2020

The One Marketing Mistake You Are Probably Making

  Don’t make the same marketing mistake as many other pharmacies. Ugh, mistakes. We all make them every day. Big ones, we have programs in place to ensure they rarely happen, but the little business ones, well, those slip through. I see this one marketing mistake time and time again. Ready? Bag Stuffers. Mind not …

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Attract new patients with a patient club

Oct 20 2020

How To Attract New Patients With An Exclusive Club

Get recognition for all you do for your community by packaging your specific services together. Attracting new patients in on many pharmacy owners’ to-do lists these days. There are so many ways to go about marketing your pharmacy. I am one of those weird owners that can spend hours strategizing about marketing campaigns and programs, …

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Pharmacy Marketing Graphics

Sep 8 2020

High-End Pharmacy Marketing Graphics On A Low-End Budget

Professional graphics for marketing are critical to making great impressions. As a pharmacy owner, you wear a lot of hats: janitor, accountant, counselor, inventory specialist, manager, and many many more. The last thing you need is one more hat. If you are looking at your pharmacy’s marketing assets and wishing they could be improved, you …

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    DiversifyRx is dedicated to helping pharmacy owners kick a$$. We strongly believe the key to success is diversifying your revenue streams and maximizing each opportunity that is right for you. DiversifyRx was created by pharmacy owners for pharmacy owners. We have experienced a lot of triumphs and disasters and want to share our knowledge with you. This site contains affiliate links to products or services. We may receive a commission for purchases made through these links.

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