Marketing

Jun 10 2022

Pharmacy Marketing: The Fourth Pillar of Pharmacy Profitability

By Dr. Lisa Faast | June 10, 2022 | Marketing

Efficient and effective pharmacy marketing is critical to your profitability. Your pharmacy marketing should not be an afterthought or a make it up as you go along initiative. It is critical and should be planned, tracked, and optimized as much as possible. No matter which pharmacy profit tactic you implement in your pharmacy, you will […]

Pharmacy Profit Keep Patients Patient Retention

Apr 1 2022

7 Ways To Keep Patients Coming Back

By Dr. Lisa Faast | April 1, 2022 | KPI Optimization, Marketing

Improve your patient retention and keep patients coming back with these tips. Pharmacies have a unique opportunity to form relationships with their customers and patients that can last for years. However, many pharmacies lose these valuable customers by not employing the right retention strategies. In this blog post, we will discuss some of the best […]

Mar 10 2022

Bag Stuffers For Pharmacy Owners: What You Need To Know

By Dr. Lisa Faast | March 10, 2022 | Marketing

I highly recommend pharmacy owners leverage bag stuffers to increase profits and serve their patients better. Bag stuffers are promotional materials placed inside a patient’s bag when they make a purchase. They are a great way to advertise other products and services to people that already know, like, and trust you to generate more sales. […]

gain new patients with promotional products

Feb 23 2022

Gain New Patients With Pharmacy Promotional Products

By Dr. Lisa Faast | February 23, 2022 | Marketing

Calling all pharmacy owners who want to gain new patients! Promotional products can be a highly effective tool to help you grow your pharmacy profits and add new patients to your pharmacy. It’s no secret that marketing and promotional strategies can go hand in hand. Using promotional products to promote your pharmacy is key to […]

Jan 24 2022

Pharmacy Marketing Trends In 2022

By Dr. Lisa Faast | January 24, 2022 | Marketing

...testing to show patients what they need and know you are individualizing their care. Some of my favorites are the Pharmanex antioxidant scanner and the Berkeley Life Professional nitric oxide...

Jan 20 2022

6 Pillars of Pharmacy Profit – Top 2021

By Dr. Lisa Faast | January 20, 2022 | Cash Based Revenue, KPI Optimization, Marketing, Non-PBM Revenue, PBM Optimization, Team Development

Having a thriving, successful pharmacy means you need to take an active approach to your pharmacy profit. Being average will not keep you in business – that’s what I always say. You need to be awesome! To succeed in the pharmacy world, you are continuously implementing new ways of doing things, and with the ever-changing […]

Jan 10 2022

How To Have An Unlimited Pharmacy Marketing Budget

By Dr. Lisa Faast | January 10, 2022 | Marketing

Your pharmacy marketing should pay for itself! If you’re bleeding money in your marketing department, it’s time to revisit and realign your strategy. Don’t let your pharmacy marketing be a drain on your cash flow. You can stop worrying about marketing budgets being expensive. Instead, turn leads into customers and make money continuously. It starts […]

Jan 6 2022

Pharmacy Marketing Lessons From Icons

By Dr. Lisa Faast | January 6, 2022 | Marketing

There’s a lot to learn from the lives of John Madden and Betty White. Here are some marketing lessons you can glean from their lives to apply to your pharmacy marketing. We lost some great people recently. The two most impactful for me were John Madden and Betty White. As I read many articles about […]

Nov 25 2021

New Year’s Weight Loss Pharmacy Growth Strategies

By Dr. Lisa Faast | November 25, 2021 | Cash Based Revenue, Marketing, Non-PBM Revenue

Don’t leave money on the table by ignoring your patients’ resolutions for New Year’s weight loss. We are 35 days away from January 1st. I will wait while you pick your jaw up and catch your breath. Yep, it is coming fast. The wintertime has seemingly gone by quickly with testing, vaccines, Medicare plan optimization, […]

Oct 21 2021

Why Patient Retention Is Critical To Pharmacy Growth

By Dr. Lisa Faast | October 21, 2021 | Marketing

Pharmacy growth comes in only two ways: get new patients or get more from current patients. Pretty simple right? Yes and no. Understanding the two strategies is pretty simple, but implementing the tasks to create the results brings chaos and fun. What is traditionally referred to as pharmacy marketing is to get new patients. There […]

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