Are you sitting on your COVID waiting lists, or are you making the most of them? COVID is making a comeback, and I bet many of you have a ton of contact information from your COVID waiting lists just sitting around. Are you educating your list? Inviting them to visit your pharmacy? Let’s go through […]
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Being an entrepreneur is no cakewalk. Although, it is a bit addicting! Here are 7 Lessons I’ve learned by being a serial entrepreneur. I originally shared these thoughts during Kimber Boothe’s Pharmfluencer summit with pharmacists who are considering becoming entrepreneurs. These lessons are suitable for solopreneurs as well as seasoned pharmacy owners alike. The Beginning
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Increasing non-PBM Revenue can lessen the stranglehold PBMs have on your pharmacy. Owning a pharmacy is hard work. What it shouldn’t be is confusing. If you find yourself unsure of what to focus on or how to improve your pharmacy, it is time to go back to the basics. There are only six key areas,
Pharmacy Profit Top 5 Non-PBM Revenue Strategies Read More »
How you can turn community sponsorships into a boost for your pharmacy marketing and growth. How To Leverage Community Sponsorships is a guest blog by Heather Haro, DiversifyRx chief revenue officer, and community marketing extraordinaire. It is no secret that independent pharmacy is the backbone of communities, supporting youth sports teams, nonprofit fundraisers, local PTA’s,
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Do great things for your community while also increasing foot traffic and awareness for your pharmacy with the perfect fall marketing plan. I am a colossal guerrilla marketing nerd, thanks to Tom Feltenstein, who I greatly miss. Tom started my journey with low-cost, community-based, yet highly-effective marketing many years ago when we had the chance
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Don’t make the same marketing mistake as many other pharmacies. Ugh, mistakes. We all make them every day. Big ones, we have programs in place to ensure they rarely happen, but the little business ones, well, those slip through. I see this one marketing mistake time and time again. Ready? Bag Stuffers. Mind not blown?
The One Marketing Mistake You Are Probably Making Read More »
Get recognition for all you do for your community by packaging your specific services together. Attracting new patients in on many pharmacy owners’ to-do lists these days. There are so many ways to go about marketing your pharmacy. I am one of those weird owners that can spend hours strategizing about marketing campaigns and programs,
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Professional graphics for marketing are critical to making great impressions. As a pharmacy owner, you wear a lot of hats: janitor, accountant, counselor, inventory specialist, manager, and many many more. The last thing you need is one more hat. If you are looking at your pharmacy’s marketing assets and wishing they could be improved, you
High-End Pharmacy Marketing Graphics On A Low-End Budget Read More »