Knowing your audience is rule #1 for a successful business! It is especially important for brick-and-mortar businesses like pharmacies. Knowing your audience’s likes and dislikes, and preferences show that 1. you care about them as people, and 2. you are the right business for them. Now this blog does have some how-tos, but take this …
Unless you have been hiding under a rock, you probably noticed that weight loss drugs are a hot topic and your independent pharmacy can utilize this strategy.
If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told …
Pharmacy Marketing: Urgent Strip Packaging Opportunity Read More »
The interest in compounding has definitely increased recently. Use these 5 proven strategies to grow your compounding prescriptions and profits. I love compounding. It was my first passion in pharmacy. For me, every potential compounding patient is a problem that needs solving. Big pharma medicine can help most people but can’t help everyone or every …
5 Proven Strategies for Growing Your Compounding Pharmacy Read More »
What You Need to Know Before You Open a Pharmacy The pharmacy industry is a complex one. Likewise, opening a pharmacy can be complicated. In order to succeed, you need to be a master of both medicine and commerce. This is a guest post blog from our friends at PioneerRx. There isn’t a clear roadmap …
The other USP your pharmacy needs to rule your market When pharmacists see USP, our brains automatically translate it to United States Pharmacopoeia. Which is a critically important USP for pharmacies. However, there is another USP that is vitally important if you are a pharmacy owner. Unique Selling Proposition, aka USP. This is a marketing …
While COVID will be sticking around, many of the patient financial COVID benefits will be going away soon. The COVID-19 pandemic has brought about numerous changes in the way we live and access healthcare. The emergency COVID measures that are currently active now have an expiration date: May 11, 2023. This means that in just …
ACOs are one of the many organizations that pharmacy owners can partner with to bring better patient care and increase revenues. In this blog, our good friend Kris Rhea from Biolyte will help us dive into ACOs and their impact on the independent pharmacy owner. About Kris Kris has been working in the independent pharmacy …
What are ACOs and Why Pharmacy Owners Should Care Read More »
With the upcoming holidays, let’s talk about leveraging Ananda Professional’s brand-spanking-new packages to help boost patient satisfaction and pharmacy profits! During the holidays, people are in the buying spirit. They are looking for gifts for others and will often choose a little something for themselves. Now is the perfect time to highlight the awesomeness of …
How to Have a Holly Jolly Hempmas from Ananda Professional Read More »
Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. Doctor Detailing Basics I often refer to doctor visits as dating. You’re dating multiple doctors, and each one has their personality. Some are needy, some like gifts, and some like to be left alone. Therefore, you must adapt the concepts in this article …