Pharmacy marketing

non pbm revenue pharmacy profit

Why Non-PBM Revenue to Increase Pharmacy Profitability?

Increasing your Non-PBM Revenue is a great way to increase your independent pharmacy’s profits. We all detest the PBMs. So, let’s focus on decreasing your dependence on them by increasing your non-PBM revenue. Having a significant portion of your pharmacy’s revenue tied to a PBM introduces uncertainty and anxiety for pharmacy owners. PBMs contribute to […]

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charlie munger business lessons pharmacy owners

9 Lessons from Charlie Munger for Independent Pharmacy Owners

How to build a resilient and successful business, according to the great Charlie Munger. Many people influence us as individuals and as business owners. One such figure who has profoundly influenced my approach to business is Charlie Munger. Charlie Munger was chairman of Berkshire Hathaway and was one of the most successful businessmen along with

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how to start a vaccine program in your pharmacy

How To Start A Vaccine Program In Your Pharmacy

Are you finally thinking of starting a vaccine program in your independent pharmacy? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your pharmacy’s visibility, revenue, and profit. Let’s dive into how to start your pharmacy’s vaccine program. Most pharmacies can get a vaccine

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semaglutide and tirzepatide

Semaglutide and Tirzepatide Resources for Independent Pharmacies

Summer Is Coming! Help your patients access the hottest weight loss medications with these semaglutide and tirzepatide resources for independent pharmacy owners, whether you compound or not.  You can’t turn on the TV, read a newspaper, or scroll social media without running into the words Ozempic, Mounjaro, Wegovy, or semaglutide and tirzepatide. These medications have

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targeted pharmacy marketing

The Case for Targeted Marketing for Independent Pharmacy Owners

People will buy more often and spend more with you when you make an offer that feels like it was created just for them. This is why independent pharmacies should focus more on targeted marketing. Independent pharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. With Prescription

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The Ultimate Guide to Marketing Your Pharmacy's Point of Care Testing Services

The Ultimate Guide to Marketing Your Pharmacy’s Point of Care Testing Services

Point of Care Testing (POCT) is a powerful tool for independent pharmacies, offering an opportunity to expand revenue streams and provide essential healthcare services to your community.  This comprehensive guide will explore effective marketing strategies to make your POCT services successful. From understanding your target market to leveraging online reviews, we’ve got you covered. Understanding

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Navigating Innovation and Insights: Unveiling the Gems of the NACDS Total Store Expo for Independent Pharmacy

Guest Blog by DiversifyRx CRO, Heather Haro In a constantly evolving independent pharmacy landscape, staying up-to-date with the latest products, services, and strategies is vital for pharmacy owners. The NACDS Total Store Expo, an annual event hosted by the National Association of Chain Drug Stores (NACDS), provides a platform for attendees to immerse themselves in

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