Search Results: social media

Mar 22 2024

The Case for Targeted Marketing for Independent Pharmacy Owners

By Dr. Lisa Faast | March 22, 2024 | Marketing

People will buy more often and spend more with you when you make an offer that feels like it was created just for them. This is why independent pharmacies should focus more on targeted marketing. Independent pharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. With Prescription […]

Nov 6 2020

The Perfect Fall Marketing Plan

By Dr. Lisa Faast | November 6, 2020 | Marketing

Do great things for your community while also increasing foot traffic and awareness for your pharmacy with the perfect fall marketing plan. I am a colossal guerrilla marketing nerd, thanks to Tom Feltenstein, who I greatly miss. Tom started my journey with low-cost, community-based, yet highly-effective marketing many years ago when we had the chance […]

Nov 17 2022

How to Have a Holly Jolly Hempmas from Ananda Professional

By Dr. Lisa Faast | November 17, 2022 | Cash Based Revenue

With the upcoming holidays, let’s talk about leveraging Ananda Professional’s brand-spanking-new packages to help boost patient satisfaction and pharmacy profits! During the holidays, people are in the buying spirit. They are looking for gifts for others and will often choose a little something for themselves. Now is the perfect time to highlight the awesomeness of […]

Mar 24 2023

5 Proven Strategies for Growing Your Compounding Pharmacy

By Dr. Lisa Faast | March 24, 2023 | Cash Based Revenue, Marketing, Non-PBM Revenue, Team Development

The interest in compounding has definitely increased recently. Use these 5 proven strategies to grow your compounding prescriptions and profits. I love compounding. It was my first passion in pharmacy. For me, every potential compounding patient is a problem that needs solving. Big pharma medicine can help most people but can’t help everyone or every […]

Jan 18 2024

Best of 2023: Pharmacy Marketing

By Dr. Lisa Faast | January 18, 2024 | Marketing

At DiversifyRx, we LOVE pharmacy marketing. Check out our top 2023 blogs to help amp up your pharmacy’s marketing game in 2024. Pharmacy marketing is one of our favorite topics here. Just like all things in life, it can be a double-edged sword. Marketing for your pharmacy can bring prosperity, or it can be a […]

Apr 28 2022

Authentic Content Is King For Pharmacy Marketing

By Dr. Lisa Faast | April 28, 2022 | KPI Optimization

Authentic content will do wonders for your pharmacy marketing—guest post by Heather Haro. Content Content Content! I recently attempted to complete the 75 Hard program. If you are unfamiliar with this program, it is a mental toughness program designed by entrepreneur and best-selling author Andy Frisella. The challenge is 75 consecutive days of: 2 – […]

Sep 7 2023

The Ultimate Guide to Marketing Your Pharmacy’s Point of Care Testing Services

By Dr. Lisa Faast | September 7, 2023 | Non-PBM Revenue

Point of Care Testing (POCT) is a powerful tool for independent pharmacies, offering an opportunity to expand revenue streams and provide essential healthcare services to your community. This comprehensive guide will explore effective marketing strategies to make your POCT services successful. From understanding your target market to leveraging online reviews, we’ve got you covered. Understanding […]

May 19 2023

The Importance of Knowing Your Audience

By Dr. Lisa Faast | May 19, 2023 | Marketing

Knowing your audience is rule #1 for a successful business! It is especially important for brick-and-mortar businesses like pharmacies. Knowing your audience’s likes and dislikes, and preferences show that 1. you care about them as people, and 2. you are the right business for them. Now this blog does have some how-tos, but take this […]

Jun 23 2021

Increase CBD Sales

By Dr. Lisa Faast | June 23, 2021 | Cash Based Revenue

CBD sales are driving many pharmacies’ profits. Here are some tips to help increase your CBD sales. CBD seems pretty ubiquitous nowadays. And you might be thinking the market is saturated. However, that is not the case. I speak with pharmacies every week that are not carrying CBD or carry it and just not seeing […]

Sep 2 2021

Video Marketing Tips

By Dr. Lisa Faast | September 2, 2021 | Marketing

Video marketing should be a cornerstone of your pharmacy’s marketing growth plan. Is your pharmacy’s growth feeling a little bit stagnant lately? Are you using the same marketing strategies that you’ve always used? You have probably come to realize that marketing is one of the most significant areas that can help make your pharmacy profitable. […]