Search Results: social media

Feb 22 2024

Leveraging Social Media Trends For Increased Pharmacy Profit

By Dr. Lisa Faast | February 22, 2024 | Marketing

You are leaving far too much money on the table if you aren’t leveraging social media trends to increase your pharmacy profit. Social media is an amazing free tool for pharmacy owners. Yet, there are so many who don’t benefit because they are unsure how to use it or where to start. We have some […]

Jun 29 2023

Create a Kick-ass Social Media Strategy for Your Independent Pharmacy

By Dr. Lisa Faast | June 29, 2023 | Marketing

A kick-ass social media strategy is a low-cost way to grow your independent pharmacy. Creating a social media content strategy for your independent pharmacy increases your online authority and attracts new patients. Consider it your opportunity to connect with your community, build brand awareness, engage with customers, and drive more foot traffic to your pharmacy. […]

Jul 12 2021

How To Leverage Community Sponsorships

By Dr. Lisa Faast | July 12, 2021 | Marketing

How you can turn community sponsorships into a boost for your pharmacy marketing and growth. How To Leverage Community Sponsorships is a guest blog by Heather Haro, DiversifyRx chief revenue officer, and community marketing extraordinaire. It is no secret that independent pharmacy is the backbone of communities, supporting youth sports teams, nonprofit fundraisers, local PTA’s, […]

Jun 10 2022

Pharmacy Marketing: The Fourth Pillar of Pharmacy Profitability

By Dr. Lisa Faast | June 10, 2022 | Marketing

Efficient and effective pharmacy marketing is critical to your profitability. Your pharmacy marketing should not be an afterthought or a make it up as you go along initiative. It is critical and should be planned, tracked, and optimized as much as possible. No matter which pharmacy profit tactic you implement in your pharmacy, you will […]

Beat Amazon Pharmacy by becoming the local expert

Dec 9 2020

How To Compete Against Amazon Pharmacy and Win Part 3

By Dr. Lisa Faast | December 9, 2020 | Marketing

Whether Amazon Pharmacy concerns you or not, you should focus on becoming the local pharmacy expert to help your pharmacy thrive. Here are Part 1 and Part 2 in case you missed them. Watch a replay of independent pharmacy leaders discuss how to overcome Amazon Pharmacy. How can you transform from a pharmacy to “the […]

Oct 10 2021

Maximize Your Pharmacy Video Marketing

By Dr. Lisa Faast | October 10, 2021 | Marketing

Video marketing is the number one most powerful tool for growing your pharmacy sales. Video marketing is a powerful marketing tool that can be financially beneficial to your pharmacy. Videos on social media have high engagement rates, and it’s easy to repurpose videos and distribute them on multiple social media channels. In a recent post, […]

Apr 6 2023

Pharmacy Marketing: Urgent Strip Packaging Opportunity

By Dr. Lisa Faast | April 6, 2023 | Marketing

If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told […]

May 9 2024

How To Start A Vaccine Program In Your Pharmacy

By Dr. Lisa Faast | May 9, 2024 | Marketing, Non-PBM Revenue, PBM Optimization

Are you finally thinking of starting a vaccine program in your independent pharmacy? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your pharmacy’s visibility, revenue, and profit. Let’s dive into how to start your pharmacy’s vaccine program. Most pharmacies can get a vaccine […]

Feb 27 2021

Business Plans for Pharmacy: Create A Business Plan Bankers Will Love

By Dr. Lisa Faast | February 27, 2021 | KPI Optimization, Marketing

Creating the right pharmacy business plan will set you up for success for years to come. This is an update to my original America’s Pharmacist Magazine article “Road Map For Success” published in June of 2011. Congratulations! You have chosen to join a special class of people known as independent pharmacy owners. Your journey from […]

Feb 28 2024

5 Tips for Increasing OTC Sales

By Dr. Lisa Faast | February 28, 2024 | Cash Based Revenue, Non-PBM Revenue

Too many pharmacy owners are leaving buckets of cash on the proverbial table by not focusing on selling more OTCs. We put together some tips to help you increase your OTC sales. Why doesn’t the typical independent pharmacy sell more OTCs? I think one of the main reasons is you don’t know how much you […]