Reduce the everyday stress of checking your bank account and increase your pharmacy’s days of cash on hand! Talking about cash on hand isn’t very sexy, and many pharmacy owners prefer to skip over this critical topic. It is much more exciting to talk about supplements, PGx testing, or getting more efficiency from your employees. […]
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…testing to show patients what they need and know you are individualizing their care. Some of my favorites are the Pharmanex antioxidant scanner and the Berkeley Life Professional nitric oxide…
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Having a thriving, successful pharmacy means you need to take an active approach to your pharmacy profit. Being average will not keep you in business – that’s what I always say. You need to be awesome! To succeed in the pharmacy world, you are continuously implementing new ways of doing things, and with the ever-changing
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Your pharmacy marketing should pay for itself! If you’re bleeding money in your marketing department, it’s time to revisit and realign your strategy. Don’t let your pharmacy marketing be a drain on your cash flow. You can stop worrying about marketing budgets being expensive. Instead, turn leads into customers and make money continuously. It starts
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There’s a lot to learn from the lives of John Madden and Betty White. Here are some marketing lessons you can glean from their lives to apply to your pharmacy marketing. We lost some great people recently. The two most impactful for me were John Madden and Betty White. As I read many articles about
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Point of care testing (POCT) is a perfect additional revenue stream for all retail pharmacies. Let’s take a look at POCT for 2022. Boosting Cash-Based Revenues POCT for pharmacies took a giant leap forward during the pandemic. With HHS’ massive scope expansion for pharmacists to help with COVID leading the way, many pharmacies are now
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Don’t leave money on the table by ignoring your patients’ resolutions for New Year’s weight loss. We are 35 days away from January 1st. I will wait while you pick your jaw up and catch your breath. Yep, it is coming fast. The wintertime has seemingly gone by quickly with testing, vaccines, Medicare plan optimization,
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Video marketing is the number one most powerful tool for growing your pharmacy sales. Video marketing is a powerful marketing tool that can be financially beneficial to your pharmacy. Videos on social media have high engagement rates, and it’s easy to repurpose videos and distribute them on multiple social media channels. In a recent post,
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Pet medication is now easier than ever to fill for your patients. Have you ever wondered how you can get in on the 10 billion dollar pet medication industry? As a compounding pharmacy, I naturally filled the custom medications for vets. Those compounds, while profitable, are a small piece of the pie that exists for
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Video marketing should be a cornerstone of your pharmacy’s marketing growth plan. Is your pharmacy’s growth feeling a little bit stagnant lately? Are you using the same marketing strategies that you’ve always used? You have probably come to realize that marketing is one of the most significant areas that can help make your pharmacy profitable.
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