At DiversifyRx, we LOVE pharmacy marketing. Check out our top 2023 blogs to help amp up your pharmacy’s marketing game in 2024.
Pharmacy marketing is one of our favorite topics here. Just like all things in life, it can be a double-edged sword. Marketing for your pharmacy can bring prosperity, or it can be a black hole of cash. Doing pharmacy marketing RIGHT is our real passion.
Why do we love it so much?
Marketing can be so much fun! If you aren’t having fun marketing, then you are doing it wrong. It also… surprise (!)… doesn’t have to be expensive. We love free, low-cost, and cheap methods of marketing the most. This week, let’s highlight our most popular pharmacy marketing blogs from 2023.
Here’s An Overview Of The 6 Pharmacy Profit Pillars:
- Cash-Based Revenue
- KPI Optimization
- Non-PBM Revenue
- PBM Optimization
- Team Development
Why Does Marketing Matter For Your Pharmacy’s Success
With more pharmacy options than ever, marketing keeps your name in the forefront of your communities’ brains. Having effective marketing is absolutely critical to boosting your profits. You can’t get the word out about all your uniquely awesome programs that help your patients and make you money if your marketing is non-existent (or it sucks!). But we get it – pharmacy school didn’t teach you how to be a digital marketing pro. That’s where we come in. Our DiversifyRx team is certified in the 1-Page Marketing Plan system. We’ve got on-demand courses and even offer done-for-you unlimited graphic designs.
Why You Need to Market Your Independent Pharmacy
Patients have choices, and effective marketing helps you stand out. It’s not just about being seen; it’s about making your pharmacy more profitable. Pharmacy profits are a bit tricky these days, so being smart about the patients you serve and the services you offer is crucial. Marketing helps by promoting profitable services and attracting the right patients.
Quick tip for diving into marketing – just start! Your first post might not be perfect, and that’s totally fine. Improvement comes with practice.
Our Top Independent Pharmacy Marketing Blogs of 2023
Increasing Per-Patient Spending In Independent Pharmacy – Dive into strategies for boosting per-patient spending in independent pharmacies. Learn about personalized approaches, loyalty programs, and innovative services that can enhance customer satisfaction and drive revenue growth in your pharmacy.
Create A Kickass Social Media Strategy – A kick-ass social media strategy is a low-cost way to grow your independent pharmacy. Creating a social media content strategy for your independent pharmacy increases your online authority and attracts new patients. Consider it your opportunity to connect with your community, build brand awareness, engage with customers, and drive more foot traffic to your pharmacy.
CRMs for Independent Pharmacy Growth – From digital advertising to data analytics, this blog explores how leveraging modern marketing tools can enhance visibility, attract new customers, and optimize overall business performance.
5 Proven Strategies for Growing Your Compounding Pharmacy – Compounding is making a resurgence, and let’s ensure your pharmacy is the one your communities trust and love. Dr. Lisa Faast presents her 5 favorite and most effective strategies for growing a community compounding pharmacy.
The Most Amazing Summer Promotions to Grow Pharmacy Profit – Attract new paying customers to your independent pharmacy by highlighting summer promotions to grow pharmacy profit. Summer is not only a season filled with sunshine, vacations, and a sense of adventure. It is also an excellent time for pharmacies to increase their profits by offering promotions that appeal to customers.
Is Growing Your Pharmacy On Your To-Do List?
I know at times marketing your pharmacy is the last thing you want to think about. Even though you know it is critically important. Pharmacy Badass University is here to lend a helping hand. As a member, my team becomes your team. We can help with unlimited graphic designs, ready-to-go emails, blogs, ebooks, posts, and much more. You don’t have to do it alone. I invite you to check out becoming a member today. It’s affordable and flexible.
Got questions? We’ve got you covered. Reach out anytime at firstname.lastname@example.org or hit us up on social media. We’re here for you!