Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. Doctor Detailing Basics I often refer to doctor visits as dating. You’re dating multiple doctors, and each one has their personality. Some are needy, some like gifts, and some like to be left alone. Therefore, you must adapt the concepts in this article […]
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Many pharmacy owners will need a source of working capital at some point in their ownership journey. Pharmacy Cash Flow Is Tight Recently we put up a poll on our LinkedIn and Facebook pages, asking pharmacy owners if they were interested in learning about financing working capital. The overwhelming response was YES, as many pharmacy
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You can reduce your pharmacy’s reliance on PBMs by earning more revenue from clinical services. How is clinical revenue or service-based revenue defined? My definition of clinical revenue has two components: There are many examples of clinical revenue, such as MTMs, annual wellness visits, LTC consulting, food sensitivity testing, travel vaccines, and more. Many pharmacy
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Independent pharmacies can play a significant role in helping local communities prepare for back to school. As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can
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Have you been on the sidelines regarding selling CBD in your pharmacy? Or, perhaps, you took action and ordered products that are really good at collecting dust. No matter where you are in your CBD journey, let’s get your pharmacy ready to help patients and boost your pharmacy profit. Sexy Sells Patients will pay for
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Getting new pharmacy patients doesn’t have to be expensive. Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients. I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want
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Does a world without PBMs seem blissful? Close your eyes and just imagine what pharmacy would be like without PBMs. Are you joyous about the lack of audits, headaches, clawbacks, and DIR fees? Can you imagine your pharmacy profit soaring without PBMs? This fantasy seems pretty awesome, right? I am sorry to be the bearer
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Becoming a sports pharmacy is a great way to boost cash-based revenues along with working with people who are passionate about their health. Where Sports Pharmacy All Started For Me I sort of married into sports nutrition and training. While I was an average athlete myself, I married an All-American athlete who had a degree
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Distinguishing between these types of pharmacy marketing messaging is critical to successfully marketing your pharmacy and improving pharmacy profits. You’ll do whatever it takes to stop a throbbing, torturous headache. If you’re out of aspirin at 3 a.m. on a cold, snowy night, you’ll wrap up and go to a 24-hour store to get some
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When your pharmacy team can better serve your community of patients, they will like you more and your bottom line will benefit. Pharmacies have always been an essential part of the healthcare system. While our role has been focused on dispensing prescriptions, pharmacies have also taken on a new part: giving health and wellness services
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