Independent pharmacies can play a significant role in helping local communities prepare for back to school. As most parents know, schools are a petri dish for all things contagious. From preschool to high school, students’ and teachers’ immune systems are tested each return of the school year. As a local independent pharmacy owner, you can […]
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Have you been on the sidelines regarding selling CBD in your pharmacy? Or, perhaps, you took action and ordered products that are really good at collecting dust. No matter where you are in your CBD journey, let’s get your pharmacy ready to help patients and boost your pharmacy profit. Sexy Sells Patients will pay for
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Getting new pharmacy patients doesn’t have to be expensive. Patients are the lifeblood of pharmacies. Whether you focus on dispensing prescriptions, selling supplements, or fixing hormones, you need pharmacy patients. I am a huge fan of guerilla-style marketing. Over the years, I have perfected many tactics that work well for independent pharmacies as we want
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Does a world without PBMs seem blissful? Close your eyes and just imagine what pharmacy would be like without PBMs. Are you joyous about the lack of audits, headaches, clawbacks, and DIR fees? Can you imagine your pharmacy profit soaring without PBMs? This fantasy seems pretty awesome, right? I am sorry to be the bearer
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Patient testimonials are a powerful tool to help you gain new patients and increase your pharmacy profits. Getting More Conversions From Testimonials Is growing your pharmacy a goal? Then getting more testimonials should be on your to-do list. One of the best ways to do this is through social proof, aka testimonials. Our conscious and subconscious
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Becoming a sports pharmacy is a great way to boost cash-based revenues along with working with people who are passionate about their health. Where Sports Pharmacy All Started For Me I sort of married into sports nutrition and training. While I was an average athlete myself, I married an All-American athlete who had a degree
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Distinguishing between these types of pharmacy marketing messaging is critical to successfully marketing your pharmacy and improving pharmacy profits. You’ll do whatever it takes to stop a throbbing, torturous headache. If you’re out of aspirin at 3 a.m. on a cold, snowy night, you’ll wrap up and go to a 24-hour store to get some
Is Your Pharmacy Marketing Aspirins Or Vitamins? Read More »
KPI stands for Key Performance Indicator. A KPI is a data point or number you can track in your pharmacy. I am a data nerd, so I have written on several KPIs; feel free to browse through all KPI-related blogs HERE. While there are 100s you could track in your pharmacy, what you want is
KPI Optimization: The Sixth Pillar to Pharmacy Profitability Read More »
Your team of employees has a huge impact on your profitability. When it comes to pharmacy profitability, you have to consider how your employees can contribute to or lessen your profitability. I have learned over the years, that you can’t do this alone and your team will make you or break you. For these reasons,
Team Development: The Fifth Pillar to Pharmacy Profitability Read More »
Efficient and effective pharmacy marketing is critical to your profitability. Your pharmacy marketing should not be an afterthought or a make it up as you go along initiative. It is critical and should be planned, tracked, and optimized as much as possible. No matter which pharmacy profit tactic you implement in your pharmacy, you will
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