Pharmacy marketing

The Ultimate Guide to Marketing Your Pharmacy's Point of Care Testing Services

The Ultimate Guide to Marketing Your Pharmacy’s Point of Care Testing Services

Point of Care Testing (POCT) is a powerful tool for independent pharmacies, offering an opportunity to expand revenue streams and provide essential healthcare services to your community.  This comprehensive guide will explore effective marketing strategies to make your POCT services successful. From understanding your target market to leveraging online reviews, we’ve got you covered. Understanding

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Navigating Innovation and Insights: Unveiling the Gems of the NACDS Total Store Expo for Independent Pharmacy

Guest Blog by DiversifyRx CRO, Heather Haro In a constantly evolving independent pharmacy landscape, staying up-to-date with the latest products, services, and strategies is vital for pharmacy owners. The NACDS Total Store Expo, an annual event hosted by the National Association of Chain Drug Stores (NACDS), provides a platform for attendees to immerse themselves in

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Enhancing Communication With Employees: The Power of The DISC Assessment

The power of the DISC assessment is the secret sauce you need to become unstoppable! Enhancing Communication with Employees: The Power of The DISC Assessment is a guest blog by Lisa Baker, DiversifyRx senior growth strategist and John Maxwell Certified Trainer and Consultant.  We hear time and time again that a significant pain in pharmacy

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Create a Kick-Ass Social Media Strategy

Create a Kick-ass Social Media Strategy for Your Independent Pharmacy

A kick-ass social media strategy is a low-cost way to grow your independent pharmacy. Creating a social media content strategy for your independent pharmacy increases your online authority and attracts new patients. Consider it your opportunity to connect with your community, build brand awareness, engage with customers, and drive more foot traffic to your pharmacy.

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Most Amazing Summer Promotions to Grow Pharmacy Profit

Most Amazing Summer Promotions to Grow Pharmacy Profit

Attract new paying customers to your independent pharmacy by highlighting summer promotions to grow pharmacy profit.  Summer is not only a season filled with sunshine, vacations, and a sense of adventure. It is also an excellent time for pharmacies to increase their profits by offering promotions that appeal to customers. So let’s dive in and

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How to WOW your patients

How to Wow Patients: 10 Surefire Ways to Make a Lasting Impression

Wow your patients with these 10 ideas and ensure your independent pharmacy stays top of mind.  Wowing your patients seems like a no-brainer, something your front-end staff is already doing. But as I have learned recently about communication, do not assume anything, and creating an exceptional patient experience is critical to building lasting relationships and

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