Pharmacy marketing

How to Wow Patients: 10 Surefire Ways to Make a Lasting Impression

Wow your patients with these 10 ideas and ensure your independent pharmacy stays top of mind. Wowing your patients seems like a no-brainer, something your front-end staff is already doing. But as I have learned recently about communication, do not assume anything, and creating an exceptional patient experience is critical to building lasting relationships and […]

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4 hot otc products to help with patient pain and boost pharmacy profits

Four Hot OTC Products for Pain Patients

Leave a Comment / Cash Based Revenue, Marketing, Non-PBM Revenue

Helping patients with pain can be both clinically rewarding and great for your bottom line too! Stop The Pain Pain, pain go away is often the song that many of your patients are singing when they come through the doors of your pharmacy, and for good reason, no one likes pain! One of my crusades

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The Importance of Knowing Your Audience

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Knowing your audience is rule #1 for a successful business! It is especially important for brick-and-mortar businesses like pharmacies. Knowing your audience’s likes and dislikes, and preferences show that 1. you care about them as people, and 2. you are the right business for them. Now this blog does have some how-tos, but take this

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Tips for Marketing Weight Loss to Prescribers

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Unless you have been hiding under a rock, you probably noticed that weight loss drugs are a hot topic and your independent pharmacy can utilize this strategy.

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Pharmacy Marketing: Urgent Strip Packaging Opportunity

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If you provide strip or multi-dose packaging, you were just handed a golden egg from CVS and an easy Pharmacy Marketing strategy. SimpleDose is no more; now is the time to kick your pharmacy marketing into high gear! CVS suddenly announced the discontinuation of its strip packaging services. Patients were given zero warning and told

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5 Proven Strategies for Growing Your Compounding Pharmacy

Leave a Comment / Cash Based Revenue, Marketing, Non-PBM Revenue, Team Development

The interest in compounding has definitely increased recently. Use these 5 proven strategies to grow your compounding prescriptions and profits. I love compounding. It was my first passion in pharmacy. For me, every potential compounding patient is a problem that needs solving. Big pharma medicine can help most people but can’t help everyone or every

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5 Things to Consider Before You Open a Pharmacy

Leave a Comment / KPI Optimization, Marketing

What You Need to Know Before You Open a Pharmacy The pharmacy industry is a complex one. If you are looking to open a pharmacy, you need to be a master of both medicine and commerce. This is a guest post blog from our friends at PioneerRx. There isn’t a clear roadmap to go from

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What Makes Your Pharmacy Unique?

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The other USP your pharmacy needs to rule your market When pharmacists see USP, our brains automatically translate it to United States Pharmacopoeia. Which is a critically important USP for pharmacies. However, there is another USP that is vitally important if you are a pharmacy owner. Unique Selling Proposition, aka USP. This is a marketing

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COVID Benefits Are Changing

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While COVID will be sticking around, many of the patient financial COVID benefits will be going away soon. The COVID-19 pandemic has brought about numerous changes in the way we live and access healthcare. The emergency COVID measures that are currently active now have an expiration date: May 11, 2023. This means that in just

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What are ACOs and Why Pharmacy Owners Should Care

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ACOs are one of the many organizations that pharmacy owners can partner with to bring better patient care and increase revenues. In this blog, our good friend Kris Rhea from Biolyte will help us dive into ACOs and their impact on the independent pharmacy owner. About Kris Kris has been working in the independent pharmacy

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How to Wow Patients: 10 Surefire Ways to Make a Lasting Impression

Four Hot OTC Products for Pain Patients

The Importance of Knowing Your Audience

Tips for Marketing Weight Loss to Prescribers

Pharmacy Marketing: Urgent Strip Packaging Opportunity

5 Proven Strategies for Growing Your Compounding Pharmacy

5 Things to Consider Before You Open a Pharmacy

What Makes Your Pharmacy Unique?

COVID Benefits Are Changing

What are ACOs and Why Pharmacy Owners Should Care

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