The global weight loss supplements market grew from $34.5 billion in 2022 to $39 billion in 2023.
As a trusted healthcare provider, your independent pharmacy has a unique opportunity to support your customers’ wellness journey by offering a thoughtfully considered selection of weight loss products.
But it’s important to approach this undertaking with integrity, focusing on customers’ well-being and providing reliable, evidence-based solutions.
Most people want dangerous quick fixes that harm metabolism and don’t generally yield sustainable long-term results. Before promoting any weight loss product, make sure you feel confident that your customers are well-informed about healthy weight loss strategies.
Begin with Healthy Nutrition.
While it might come as second nature knowledge to you, only some people understand that while supplements can help fill in missing nutritional gaps, they’re not meant to be a replacement for a poor diet.
You can use several programs to help patients take control of their diet. We recommend:
Offer a Diverse Range of Weight Loss Products.
Stock various weight loss products that cater to the different needs of a patient. Some patients may be carb lovers, while others may be overeaters. Patients must ensure they get their full spectrum of vitamins and minerals when dieting.
Focus on Evidence-Based Products.
- Prioritize weight loss products that have undergone rigorous scientific research and proven effective.
- Partner with reputable brands that invest in clinical trials and studies.
- Display the relevant research findings alongside the products to demonstrate their success and safety to your customers.
- Choose products that patients can’t easily buy from mass market retailers.
Here are some of our favorite weight loss support supplements:
- Approved Medical Solutions Nitric Oxide Supplement and saliva test strips
- Nudora probiotic blend for inflammation and weight loss
- Designs For Health has several combinations of supplements and nutritional shakes
Competitions and Challenges.
Organizing weight loss challenges or competitions with enticing prizes creates an engaging and motivating environment for individuals looking to achieve their wellness goals. Participants are encouraged on their weight loss journeys with renewed determination, as the prospect of winning attractive rewards serves as a powerful incentive.
Consider partnering with other local businesses in your area and ask them to donate prizes in exchange for highlighting their business to your clientele.
Through these challenges, your pharmacy can serve as the catalyst for forming a supportive community by sharing participant experiences, struggles, and triumphs with others.
As participants celebrate each milestone and cheer each other on, the weight loss challenge becomes a platform for collective empowerment and positive change.
Encourage participants to document their progress, share their journey with others on social media, and ask them to use a branded hashtag of your choice to support your pharmacy’s marketing efforts.
Instead of selling quick fixes and fad diets, focus on supplements, products, and services with integrity. Your patients will appreciate your commitment to their health, and you’ll feel great knowing you’re doing your part to help people lead healthier lives while simultaneously adding to your independent pharmacy’s bottom line.
For independent pharmacy owners interested in growing non-PBM revenue in niches like weight loss, we have exactly what you need inside Pharmacy Badass University. Our latest course, The Skinny on GLP-1s and Other Weight Loss Options, will help you thrive. Join Pharmacy Badass University for free with our 30-day trial and start increasing your pharmacy’s profits today!
