Marketing

Dec 11 2024

How to Build a Pharmacy Marketing Calendar

By Dr. Lisa Faast | December 11, 2024 | Marketing

Pharmacy marketing doesn’t just happen by accident. You need to create a plan for the new year. What’s the secret sauce to growing your pharmacy in 2025? A killer marketing calendar that keeps you organized, focused, and ready to rock every month. Think of your marketing calendar as your roadmap to growth—a way to plan […]

Nov 27 2024

5 Minutes of Actionable Pharmacy Marketing Advice

By Dr. Lisa Faast | November 27, 2024 | Marketing

Get actionable pharmacy marketing strategies to grow your pharmacy in 5 minutes or less. Growing your pharmacy doesn’t require a lot of money, but it does require a plan. Pharmacy marketing can feel overwhelming, especially with so many new platforms and strategies emerging every day. But guess what? You don’t need a huge budget or […]

Nov 14 2024

Independent Pharmacy Growth Strategies: Holiday Edition

By Dr. Lisa Faast | November 14, 2024 | Marketing

The holidays are a great time to focus on your pharmacy growth and make an impact in your community. As the holiday season approaches, there’s no better time to talk about pharmacy growth strategies and make your pharmacy the go-to destination in your community. The holiday months are packed with opportunities to drive awareness, strengthen […]

Oct 18 2024

How Organic Marketing Can Grow Your Pharmacy

By Dr. Lisa Faast | October 18, 2024 | Marketing

Organic marketing is a low-cost and easy way to grow any independent pharmacy. When I say “organic marketing,” I’m not talking about leafy greens or granola. Organic marketing is all about using free or low-cost strategies to attract people to your business without relying on paid ads. It’s a marketing method that thrives on authenticity, […]

Oct 13 2024

75 Hard for Pharmacy Owners: A Path to Transform Your Pharmacy in 75 Days

By Dr. Lisa Faast | October 13, 2024 | Marketing, Non-PBM Revenue, Team Development

Join the 75 Hard for Pharmacy Owners program to transform yourself and your pharmacy in Q4. You might think the only way to make massive changes in your pharmacy is to complete massive projects and changes. However, as an independent pharmacy owner, I’ve found that it’s not the massive changes but the small, consistent actions […]

Aug 8 2024

10 Social Media Tips for Independent Pharmacies

By Dr. Lisa Faast | August 8, 2024 | Marketing

Follow these 10 social media tips and watch your independent pharmacy grow! I love marketing. However, social media can be somewhat frightening for many pharmacy owners. It shouldn’t be. My 10 social media tips will help you make it easy. Most companies must spend huge amounts of their revenue on marketing to attract new customers. […]

May 9 2024

How To Start A Vaccine Program In Your Pharmacy

By Dr. Lisa Faast | May 9, 2024 | Marketing, Non-PBM Revenue, PBM Optimization

Are you finally thinking of starting a vaccine program in your independent pharmacy? Adding vaccine administration to your list of pharmacy services is a great way to serve and protect your community while increasing your pharmacy’s visibility, revenue, and profit. Let’s dive into how to start your pharmacy’s vaccine program. Most pharmacies can get a vaccine […]

May 1 2024

10 Pharmacy Marketing Lessons From The Eclipse

By Dr. Lisa Faast | May 1, 2024 | Marketing

Alright, let’s deviate from the usual and explore something unexpected—pharmacy marketing lessons from the recent total solar eclipse! Now, I get it. You might be wondering how on Earth (or should I say, in the sky?) this relates to pharmacy marketing. But trust me, there’s more to this cosmic event than meets the eye. April […]

Mar 22 2024

The Case for Targeted Marketing for Independent Pharmacy Owners

By Dr. Lisa Faast | March 22, 2024 | Marketing

People will buy more often and spend more with you when you make an offer that feels like it was created just for them. This is why independent pharmacies should focus more on targeted marketing. Independent pharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. With Prescription […]

Mar 15 2024

Pharmacy Profit Boost: Travel Medications

By Dr. Lisa Faast | March 15, 2024 | Cash Based Revenue, Marketing

Your pharmacy can be the key to a successful vacation by providing profit-boosting travel medications to your community. It’s spring break time, and summer camps, vacations, and travel plans are just around the corner. Your patients are spending their hard-earned money and limited time away from work on a vacation. They don’t want it spoiled […]