Marketing

Sep 9 2025

5 Proven Ways to Generate Word-of-Mouth Referrals for Your Pharmacy

By Dr. Lisa Faast | September 9, 2025 | Marketing

Why Word-of-Mouth Referrals Still Matter Most In 2025, pharmacy marketing has gone digital—Facebook ads, Google reviews, TikTok videos. But there’s still nothing more powerful than word-of-mouth referrals. When patients tell their friends, family, or coworkers about your pharmacy, it carries more weight than any ad you’ll ever run. The challenge? You can’t just sit back and […]

Sep 4 2025

7 Pharmacy Business Lessons Every Owner Can Learn from the Cracker Barrel Logo Debacle

By Dr. Lisa Faast | September 4, 2025 | Marketing

Pharmacy business lessons from branding blunders to recovery strategies, here’s how to avoid costly mistakes in your independent pharmacy. If you missed it, Cracker Barrel recently went through what I can only describe as a marketing meltdown on a national stage. They rolled out a “fresh” new logo—something stripped-down, corporate-looking, and about as charming as […]

Aug 18 2025

The Top 7 Pharmacy Marketing Strategies in 2025

By Dr. Lisa Faast | August 18, 2025 | Marketing

2025 Demands Smarter Pharmacy Marketing Running an independent pharmacy today can feel like fighting a gunfight with a butter knife. PBMs are slashing reimbursements. Shady social media companies lure patients. It might seem like you are left with scraps. There is a surefire way to control your future and your profits. Grow your pharmacy by […]

supplement trend jacking increase pharmacy profit

Jul 16 2025

Boost Pharmacy Profit Fast: How to Use Supplement “Trend-Jacking”

By Dr. Lisa Faast | July 16, 2025 | Marketing

Increase your pharmacy profit by focusing on what’s already popular with trend-jacking. Every week, a new supplement explodes on TikTok, Instagram, or YouTube. One day it’s berberine, the next it’s magnesium glycinate, then suddenly everyone’s talking about ashwagandha. Big-box stores take weeks restock, but you have a unique advantage—they can’t do what you can: respond […]

Jun 23 2025

Transform Your Pharmacy into a Wellness Center

By Dr. Lisa Faast | June 23, 2025 | Marketing

Become a wellness center rather than “just a pharmacy”. Independent pharmacies have a significant opportunity to evolve beyond simply fulfilling prescriptions. By transforming into a wellness center, you can foster stronger relationships, generate new revenue streams, and differentiate yourself from big-box chains. Here’s how to turn your pharmacy into a destination for personalized care, prevention, […]

Feb 13 2025

Pharmacy Marketing: Top Blogs of 2024

By Dr. Lisa Faast | February 13, 2025 | Marketing

Pharmacy marketing is to your business what food is to your body. You can go without for a while, but eventually, you need a heavy dose. Marketing is the bridge between your pharmacy’s services and the patients who need them most. In today’s competitive landscape, having an excellent product or service isn’t enough—you need a […]

Dec 11 2024

How to Build a Pharmacy Marketing Calendar

By Dr. Lisa Faast | December 11, 2024 | Marketing

Pharmacy marketing doesn’t just happen by accident. You need to create a plan for the new year. What’s the secret sauce to growing your pharmacy in 2025? A killer marketing calendar that keeps you organized, focused, and ready to rock every month. Think of your marketing calendar as your roadmap to growth—a way to plan […]

Nov 27 2024

5 Minutes of Actionable Pharmacy Marketing Advice

By Dr. Lisa Faast | November 27, 2024 | Marketing

Get actionable pharmacy marketing strategies to grow your pharmacy in 5 minutes or less. Growing your pharmacy doesn’t require a lot of money, but it does require a plan. Pharmacy marketing can feel overwhelming, especially with so many new platforms and strategies emerging every day. But guess what? You don’t need a huge budget or […]

Nov 14 2024

Independent Pharmacy Growth Strategies: Holiday Edition

By Dr. Lisa Faast | November 14, 2024 | Marketing

The holidays are a great time to focus on your pharmacy growth and make an impact in your community. As the holiday season approaches, there’s no better time to talk about pharmacy growth strategies and make your pharmacy the go-to destination in your community. The holiday months are packed with opportunities to drive awareness, strengthen […]

Oct 18 2024

How Organic Marketing Can Grow Your Pharmacy

By Dr. Lisa Faast | October 18, 2024 | Marketing

Organic marketing is a low-cost and easy way to grow any independent pharmacy. When I say “organic marketing,” I’m not talking about leafy greens or granola. Organic marketing is all about using free or low-cost strategies to attract people to your business without relying on paid ads. It’s a marketing method that thrives on authenticity, […]