Marketing

Nov 10 2025

How to Make Black Friday Work for Your Pharmacy (Without Losing Your Mind)

By Dr. Lisa Faast | November 10, 2025 | Marketing

Why Black Friday Isn’t Just for Target and Walmart Let’s be honest — when most pharmacy owners hear “Black Friday,” we think, “That’s for the big guys, not me.” I get it. You’re not slashing prices on flat-screen TVs or handing out free iPads. But here’s the secret nobody tells independent pharmacies: Black Friday is one of […]

Oct 20 2025

Flu Shot Marketing Ideas for Pharmacies: How to Turn Vaccine Walk-Ins Into Lifelong Patients

By Dr. Lisa Faast | October 20, 2025 | Marketing

Make the most of vaccine season with these flu shot marketing ideas. Most pharmacies think flu shot marketing is about getting more vaccines. This is true, AND it should only be a part of your overall goal. Why Most Pharmacies Waste Their Biggest Patient Opportunity Let’s be real — flu season is wild. You’re juggling […]

Oct 9 2025

7 Pharmacy Marketing Ideas to Attract Families and Increase Foot Traffic This Holiday Season

By Dr. Lisa Faast | October 9, 2025 | Marketing

Check out these highly effective pharmacy marketing ideas to crush the 4th quarter. The 4th quarter is your pharmacy’s Super Bowl for marketing. Between Halloween, Thanksgiving, and the holidays, families are already out and about—you just need a reason for them to swing by your front door. Read on to learn 7 creative pharmacy marketing […]

Sep 9 2025

5 Proven Ways to Generate Word-of-Mouth Referrals for Your Pharmacy

By Dr. Lisa Faast | September 9, 2025 | Marketing

Why Word-of-Mouth Referrals Still Matter Most In 2025, pharmacy marketing has gone digital—Facebook ads, Google reviews, TikTok videos. But there’s still nothing more powerful than word-of-mouth referrals. When patients tell their friends, family, or coworkers about your pharmacy, it carries more weight than any ad you’ll ever run. The challenge? You can’t just sit back and […]

Sep 4 2025

7 Pharmacy Business Lessons Every Owner Can Learn from the Cracker Barrel Logo Debacle

By Dr. Lisa Faast | September 4, 2025 | Marketing

Pharmacy business lessons from branding blunders to recovery strategies, here’s how to avoid costly mistakes in your independent pharmacy. If you missed it, Cracker Barrel recently went through what I can only describe as a marketing meltdown on a national stage. They rolled out a “fresh” new logo—something stripped-down, corporate-looking, and about as charming as […]

Aug 18 2025

The Top 7 Pharmacy Marketing Strategies in 2025

By Dr. Lisa Faast | August 18, 2025 | Marketing

2025 Demands Smarter Pharmacy Marketing Running an independent pharmacy today can feel like fighting a gunfight with a butter knife. PBMs are slashing reimbursements. Shady social media companies lure patients. It might seem like you are left with scraps. There is a surefire way to control your future and your profits. Grow your pharmacy by […]

supplement trend jacking increase pharmacy profit

Jul 16 2025

Boost Pharmacy Profit Fast: How to Use Supplement “Trend-Jacking”

By Dr. Lisa Faast | July 16, 2025 | Marketing

Increase your pharmacy profit by focusing on what’s already popular with trend-jacking. Every week, a new supplement explodes on TikTok, Instagram, or YouTube. One day it’s berberine, the next it’s magnesium glycinate, then suddenly everyone’s talking about ashwagandha. Big-box stores take weeks restock, but you have a unique advantage—they can’t do what you can: respond […]

Jun 23 2025

Transform Your Pharmacy into a Wellness Center

By Dr. Lisa Faast | June 23, 2025 | Marketing

Become a wellness center rather than “just a pharmacy”. Independent pharmacies have a significant opportunity to evolve beyond simply fulfilling prescriptions. By transforming into a wellness center, you can foster stronger relationships, generate new revenue streams, and differentiate yourself from big-box chains. Here’s how to turn your pharmacy into a destination for personalized care, prevention, […]

Feb 13 2025

Pharmacy Marketing: Top Blogs of 2024

By Dr. Lisa Faast | February 13, 2025 | Marketing

Pharmacy marketing is to your business what food is to your body. You can go without for a while, but eventually, you need a heavy dose. Marketing is the bridge between your pharmacy’s services and the patients who need them most. In today’s competitive landscape, having an excellent product or service isn’t enough—you need a […]

Dec 11 2024

How to Build a Pharmacy Marketing Calendar

By Dr. Lisa Faast | December 11, 2024 | Marketing

Pharmacy marketing doesn’t just happen by accident. You need to create a plan for the new year. What’s the secret sauce to growing your pharmacy in 2025? A killer marketing calendar that keeps you organized, focused, and ready to rock every month. Think of your marketing calendar as your roadmap to growth—a way to plan […]