How would it feel to double, triple, or quadruple your pharmacy’s OTC sales?
Trust me when I tell you, it will feel damn good. Increasing OTC sales can be the key to loving your pharmacy again!
Those extra thousands in cash-based profit dollars will make a world of difference in your cash flow and how well you can sleep at night.
In our low-margin prescription world, finding innovative ways to boost sales while keeping your team engaged is crucial. Fortunately, injecting a little fun into the work environment can go a long way in achieving both goals.
Today, we’re diving into the exciting realm of gamifying over-the-counter (OTC) sales. By turning everyday transactions into engaging games, you can spark motivation, foster healthy competition, and ultimately drive up cash-based OTC sales. So, let’s level up your pharmacy sales game!
Why Gamify OTC Sales?
First things first, why should you bother gamifying OTC sales? Well, picture this: a lively atmosphere buzzing with excitement, employees eagerly striving to outdo one another, and customers drawn in by the infectious energy. That’s the magic of gamification! By transforming mundane tasks into enjoyable challenges, you not only motivate your team but also enhance the overall shopping experience for your customers.
Creating a Competitive Environment:
To kickstart your journey into gamified OTC sales, it’s essential to cultivate a competitive environment where employees are eager to excel.
Here’s how:
- Set Clear Goals: Establish specific sales targets for your team to aim for. Whether it’s daily, weekly, or monthly objectives, having tangible goals provides direction and motivation.
- Offer Incentives: Rewards serve as powerful motivators. Consider offering a variety of incentives, such as cash bonuses, gift cards, or even coveted items from your OTC inventory.
- Celebrate Achievements: Recognize and celebrate individual and team accomplishments. Whether it’s announcing top performers during team meetings or hosting an end-of-month celebration, acknowledging success fosters a sense of accomplishment and camaraderie.
Fun and Engaging Games To Increase OTC Sales
Now, let’s delve into the exciting world of OTC sales games! Here are some creative ideas to get you started:
- OTC Bingo:
Transform the traditional game of bingo into a thrilling OTC sales challenge. Create custom bingo cards featuring popular OTC products or categories. As employees make sales, they mark off corresponding squares on their bingo cards. The first to achieve a line, diagonal, or blackout wins a prize! We recommend you put high-margin or niche products on your cards. Some of our favorites include AMS Nitric Oxide, Nudora, Boost Now, or CofixRx. - Poker Showdown:
Channel the spirit of a high-stakes poker game by introducing a sales milestone poker challenge. Each time an employee reaches a predetermined sales target, they draw a card from a deck. At the end of the day or week, the employee with the best poker hand wins a coveted reward. It’s a surefire way to keep the excitement levels soaring! - Product Spotlight Competition:
Highlight different OTC products each week and challenge employees to become product experts. Encourage them to upsell featured items by offering bonus incentives or commissions. Not only does this game boost sales, but it also enhances product knowledge and customer engagement. - Team vs. Team Showdown:
Divide your staff into teams and unleash the competitive spirit with a friendly team-based competition. Set collective sales goals and track each team’s progress throughout the designated period. The winning team earns bragging rights and a special reward, fostering teamwork and camaraderie in the process.
OTC Sales Prizes Don’t Need To Cost A Fortune
The best prizes don’t have to cost you any money at all. For competitive teams, sometimes bragging rights can be enough to boost their sales performance. Make a leaderboard so your staff can see who’s ahead of the rest, and let the games begin!
We suggest including some tangible rewards as well. One giveaway I had while aiming to increase OTC sales was that whoever won the bingo game first could pick their schedule for the following week. Some people jump at the chance to choose their preferred days and times, which won’t cost you anything!
Other ideas include movie tickets, coffee house cards, gas cards, or free products from your pharmacy.
Incorporating gamification into your pharmacy’s OTC sales strategy is a surefire way to inject excitement, motivation, and increased revenue into your business. By fostering a competitive environment and implementing fun and engaging games, you’ll not only boost cash-based sales but also cultivate a dynamic and thriving workplace culture.
So, what are you waiting for? It’s time to level up your pharmacy sales game and unleash the power of gamification!
For our Pharmacy Badass University Members, we have additional resources and training to help you implement gamification in your pharmacy. Schedule a call with Mike from your member dashboard.
Remember, the key to success lies in creativity, enthusiasm, and a willingness to embrace the playful side of retail. So, gather your team, roll the dice, and embark on an exhilarating journey toward OTC sales mastery.
Happy gaming!
